文件Journey OptimizerJourney Optimizer 指南

檢查並傳送 WhatsApp 訊息 send-whatsapp

最後更新： 2026年9月9日

建立對象：

  • 初級
  • 使用者

在此頁面上：​預覽、驗證及傳送您的WhatsApp訊息，然後分析它傳回的互動資料，這樣您就可以在傳遞之前確認您的訊息是否正確，並測量收件者與訊息互動的方式。

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預覽您的WhatsApp訊息 preview-whatsapp

定義訊息內容後，您可以使用任一模擬方法來預覽其內容：

  • 按一下​ 模擬內容 ​以測試內容變數與範例輸入資料或AI自動產生。 瞭解如何模擬內容變化
  • 按一下​模擬內容，然後從下拉式清單中選取​模擬內容 (AEP 輪廓)，以使用測試輪廓預覽。

有關如何預覽及測試內容的詳細資訊，請參閱內容管理區段。

驗證您的內容 whatsapp-validate

您必須檢查編輯器上半區段的警示。 其中一些是簡單的警告，但其他警告可能會阻止您傳送訊息。 可能會發生兩種型別的警報：警告和錯誤。

  • 警告​參考建議和最佳實務。 例如，如果您的文字訊息為空白，則會顯示警告訊息。

  • 錯誤​會阻止您測試或啟動歷程，或發佈行銷活動，只要這些錯誤未解決。 例如，當主旨行遺失時，錯誤訊息會警告您。

傳送您的WhatsApp訊息 whatsapp-send

IMPORTANT
如果您的行銷活動受核准政策的約束，您將需要請求核准才能傳送您的文字訊息。 了解更多

當您的WhatsApp訊息準備就緒時，請完成您的歷程或行銷活動的設定以進行傳送。

分析WhatsApp互動 whatsapp-channel-context

Journey Optimizer會擷取從WhatsApp頻道傳回的其他互動資料，並將其儲存在whatsAppChannelContext欄位群組下的​AJO — 電子郵件追蹤體驗事件資料集。 使用這些欄位來建置對象、執行查詢，以及分析WhatsApp參與。 進一步瞭解系統資料集。

擷取下列欄位：

欄位
說明
messageType
WhatsApp訊息型別（例如，templateBased、response）。
inboundMessage
傳入回覆內容（例如，stop、start、subscribe）。
inboundNumber
接收傳入訊息的寄件者ID。
channelType
管道類別（Utility、Marketing或Promotional）。
profileNumber
接收傳入訊息的來源電話號碼。
origTimestamp
Meta / WhatsApp的原始時間戳記。
status
傳遞狀態包含標準化的提供者意見（sent、delivered、bounce、error、delay、duplicate、denylist、exclude或unknown）以及原始提供者狀態訊息。
reactionEvent
使用者回應的內容：回應的表情符號，或特定訊息的回複訊息文字。
reactionMessageID
要回應之原始郵件的ID。
reactionActionName
回應動作的型別（react、unreact或reply）。
interactiveSelectedTitle
使用者從WhatsApp互動訊息中選取的標題。
interactiveType
互動式訊息型別（list reply、button reply或button）。
interactiveSelectedDescription
所選WhatsApp互動式選項的說明。
interactiveSelectedID
從WhatsApp選取的選項ID。

若要查詢此資料集，請使用查詢服務中的ajo_email_tracking_experience_event_dataset資料表。 如需查詢模式和相關使用案例，請參閱資料集查詢範例。

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

  • TL;DR: This page explains how to preview, validate, and send a WhatsApp message in Journey Optimizer, and how to analyze the WhatsApp interaction data captured in the tracking dataset.

Intents:

  • Preview WhatsApp message content using Simulate content or Simulate content (AEP profiles)
  • Check warnings and errors before testing, activating, or publishing
  • Complete the journey or campaign configuration to send the WhatsApp message
  • Analyze WhatsApp interaction data returned from the channel
  • Build audiences and run queries on captured WhatsApp engagement fields

Glossary:

  • Simulate content: The option used to test content variations with sample input data or AI auto-generation (product-specific)
  • Simulate content (AEP profiles): An option selected from the Simulate content dropdown to preview with test profiles (product-specific)
  • Warnings: Alerts that refer to recommendations and best practices; for example, shown if your text message is empty (product-specific)
  • Errors: Alerts that prevent testing or activating the journey, or publishing the campaign, until resolved; for example, a missing subject line (product-specific)
  • whatsAppChannelContext: The field group under which WhatsApp interaction data is stored in the AJO - Email Tracking Experience Event Dataset (product-specific)

Guardrails:

  • Errors prevent you from testing or activating the journey, or publishing the campaign, until they are resolved; warnings do not block.
  • If your campaign is subject to an approval policy, you must request approval before you can send.
  • WhatsApp interaction data is stored in the AJO - Email Tracking Experience Event Dataset under the whatsAppChannelContext field group.
  • To query the dataset, use the ajo_email_tracking_experience_event_dataset table in Query Service.

Terminology:

  • Canonical name: WhatsApp message — Acronym: n/a — variants: WhatsApp
  • Synonyms: “Simulate content (AEP profiles)” = “preview with test profiles”
  • Do not confuse: “Warnings” (recommendations/best practices; do not block) ≠ “Errors” (block testing, activation, or publishing until resolved)
  • Do not confuse: “Simulate content” (test content variations with sample input data or AI auto-generation) ≠ “Simulate content (AEP profiles)” (preview with test profiles)

FAQ:

  • Q: How can I preview my WhatsApp message? — Click Simulate content to test variations with sample input data or AI auto-generation, or select Simulate content (AEP profiles) from the dropdown to preview with test profiles.
  • Q: What is the difference between warnings and errors? — Warnings are recommendations and best practices and do not block; errors prevent testing or activating the journey, or publishing the campaign, until resolved.
  • Q: How do I send my WhatsApp message? — Complete the configuration of your journey or campaign; if an approval policy applies, request approval first.
  • Q: Where is WhatsApp interaction data stored? — In the AJO - Email Tracking Experience Event Dataset, under the whatsAppChannelContext field group.
  • Q: How do I query WhatsApp interaction data? — Use the ajo_email_tracking_experience_event_dataset table in Query Service.
  • Q: What can I do with the captured interaction fields? — Build audiences, run queries, and analyze WhatsApp engagement.
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