資料集使用案例 tracking-datasets

在此頁面中,您會找到Adobe Journey Optimizer資料集和相關使用案例的清單:

電子郵件追蹤體驗事件資料集
訊息回饋事件資料集
推播追蹤體驗事件資料集
歷程步驟事件
決策事件資料集
密件副本意見事件資料集
實體資料集

若要檢視每個結構描述的欄位與屬性完整清單,請參閱 Journey Optimizer 結構描述字典

電子郵件追蹤體驗事件資料集 email-tracking-experience-event-dataset

介面中的名稱: CJM電子郵件追蹤體驗事件資料集

用於從Journey Optimizer擷取電子郵件追蹤體驗事件的系統資料集。

相關結構描述是CJM電子郵件追蹤體驗事件結構描述。

此查詢顯示特定訊息的不同電子郵件互動(開啟、點按)計數:

select
    _experience.customerJourneyManagement.messageInteraction.interactionType AS interactionType,
    count(1) eventCount
from cjm_email_tracking_experience_event_dataset
where
     _experience.customerJourneyManagement.messageExecution.messageExecutionID IN ('UMA-30647505')
group by
    _experience.customerJourneyManagement.messageInteraction.interactionType

此查詢會依指定歷程的訊息,顯示不同電子郵件互動(開啟、點按)次數的劃分:

select
    _experience.customerJourneyManagement.messageExecution.messageExecutionID AS messageExecutionID,
    _experience.customerJourneyManagement.messageInteraction.interactionType AS interactionType,
    count(1) eventCount
from cjm_email_tracking_experience_event_dataset
where
     _experience.customerJourneyManagement.messageExecution.journeyVersionID IN ('0e86ac62-c315-48cc-ab4f-3f8b741ae667')
group by
    _experience.customerJourneyManagement.messageExecution.messageExecutionID,
    _experience.customerJourneyManagement.messageInteraction.interactionType
order by
    _experience.customerJourneyManagement.messageExecution.messageExecutionID,
    _experience.customerJourneyManagement.messageInteraction.interactionType
limit 100;

訊息回饋事件資料集 message-feedback-event-dataset

介面中的名稱: CJM訊息回饋事件資料集

用於從Journey Optimizer擷取電子郵件和推播應用程式意見回饋事件的資料集。

相關結構描述是CJM訊息回饋事件結構描述。

此查詢顯示特定訊息的不同電子郵件回饋狀態(已傳送、退回等)的計數:

select
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus AS feedbackStatus,
    count(1) eventCount
from cjm_message_feedback_event_dataset
where
     _experience.customerJourneyManagement.messageExecution.messageExecutionID IN ('UMA-30647505')
group by
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus;

此查詢會依指定歷程的訊息,顯示不同電子郵件回饋狀態(已傳送、已退回等)的計數劃分:

select
    _experience.customerJourneyManagement.messageExecution.messageExecutionID AS messageExecutionID,
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus AS feedbackStatus,
    count(1) eventCount
from cjm_message_feedback_event_dataset
where
     _experience.customerJourneyManagement.messageExecution.journeyVersionID IN ('0e86ac62-c315-48cc-ab4f-3f8b741ae667')
group by
    _experience.customerJourneyManagement.messageExecution.messageExecutionID,
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus
order by
    _experience.customerJourneyManagement.messageExecution.messageExecutionID,
    _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus
limit 100;

彙總層級、網域層級報表(依最上層網域排序):網域名稱、已傳送訊息、退信

SELECT split_part(_experience.customerJourneyManagement.emailChannelContext.address, '@', 2) AS recipientDomain, SUM( CASE WHEN _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'sent' THEN 1 ELSE 0 END)AS sentCount , SUM( CASE WHEN _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'bounce' THEN 1 ELSE 0 END )AS bounceCount FROM cjm_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' GROUP BY recipientDomain ORDER BY sentCount DESC;

電子郵件每天都會傳送:

SELECT date_trunc('day', TIMESTAMP) AS rolluptimestamp, SUM( CASE WHEN _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus = 'sent' THEN 1 ELSE 0 END) AS deliveredcount FROM cjm_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' GROUP BY date_trunc('day', TIMESTAMP) ORDER BY rolluptimestamp ASC;

尋找特定電子郵件ID是否收到電子郵件,若未收到,則錯誤為何,退回類別,代碼:

SELECT _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus AS status, _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.reason AS failurereason, _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.type AS bouncetype FROM cjm_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' AND _experience.customerjourneymanagement.emailchannelcontext.address = 'user@domain.com' AND TIMESTAMP >= now() - INTERVAL '7' DAY ORDER BY status ASC

尋找過去x小時/天內發生特定錯誤、退回類別或程式碼或與特定訊息傳送相關聯的所有個別電子郵件ID清單:

SELECT _experience.customerjourneymanagement.emailchannelcontext.address AS emailid, _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus AS status, _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.reason AS failurereason, _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.type AS bouncetype FROM cjm_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' AND _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus != 'sent' AND TIMESTAMP >= now() - INTERVAL '10' HOUR AND _experience.customerjourneymanagement.messageexecution.messageexecutionid = 'BMA-45237824' ORDER BY emailid

彙總層級的硬跳出率:

select hardBounceCount, case when sentCount > 0 then(hardBounceCount/sentCount)*100.0 else 0 end as hardBounceRate from ( select SUM( CASE WHEN _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'bounce' AND _experience.customerJourneyManagement.messageDeliveryfeedback.messageFailure.type = 'Hard' THEN 1 ELSE 0 END)AS hardBounceCount , SUM( CASE WHEN _experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'sent' THEN 1 ELSE 0 END )AS sentCount from cjm_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' )

依退信碼分組的永久錯誤:

SELECT _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.reason AS failurereason, COUNT(*) AS hardbouncecount FROM cjm_message_feedback_event_dataset WHERE _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus = 'bounce' AND _experience.customerjourneymanagement.messagedeliveryfeedback.messagefailure.type = 'Hard' AND _experience.customerjourneymanagement.messageprofile.channel._id = 'https://ns.adobe.com/xdm/channels/email' GROUP BY failurereason

在ISP中斷後識別隔離地址 isp-outage-query

如果網際網路服務提供者(ISP)中斷,您必須識別在時間範圍內特定網域被錯誤當作跳出(隔離)的電子郵件地址。 若要取得這些位址,請使用下列查詢:

SELECT
    _experience.customerJourneyManagement.emailChannelContext.address AS RecipientAddress,
    timestamp AS EventTime,
    _experience.customerJourneyManagement.messageDeliveryfeedback.messageFailure.reason AS "Invalid Recipient"
FROM cjm_message_feedback_event_dataset
WHERE
    eventtype = 'message.feedback' AND
    DATE(timestamp) BETWEEN '<start-date-time>' AND '<end-date-time>' AND
    _experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus = 'bounce' AND
    _experience.customerJourneyManagement.emailChannelContext.address ILIKE '%domain.com%'
ORDER BY timestamp DESC;

其中日期的格式為: YYYY-MM-DD HH:MM:SS.

在識別之後,從Journey Optimizer隱藏清單中移除這些地址。 了解更多

推播追蹤體驗事件資料集 push-tracking-experience-event-dataset

介面中的名稱: CJM推播追蹤體驗事件資料集

用於從Journey Optimizer擷取推播之行動追蹤體驗事件的資料集。

相關結構描述是CJM推播追蹤體驗事件結構描述。

查詢範例:

select _experience.customerJourneyManagement.pushChannelContext.platform, sum(pushNotificationTracking.customAction.value)  from cjm_push_tracking_experience_event_dataset
group by _experience.customerJourneyManagement.pushChannelContext.platform

select  _experience.customerJourneyManagement.pushChannelContext.platform, SUM (_experience.customerJourneyManagement.messageInteraction.offers.offerCount) from cjm_email_tracking_experience_event_dataset
  group by _experience.customerJourneyManagement.pushChannelContext.platform

歷程步驟事件 journey-step-event

內部名稱:歷程步驟事件(系統資料集)

用於擷取歷程中步驟事件的資料集。

相關結構描述是Journey Orchestration的歷程步驟事件結構描述。

此查詢會依指定歷程的動作標籤,顯示動作成功計數的劃分資訊:

select
    _experience.journeyOrchestration.stepEvents.actionName AS actionLabel,
    count(1) actionSuccessCount
from journey_step_events
where
     _experience.journeyOrchestration.stepEvents.journeyVersionID IN ('0e86ac62-c315-48cc-ab4f-3f8b741ae667')
     AND _experience.journeyOrchestration.stepEvents.actionID IS NOT NULL
     AND _experience.journeyOrchestration.stepEvents.actionType IS NOT NULL
     AND _experience.journeyOrchestration.stepEvents.actionExecutionErrorCode IS NULL
group by
    _experience.journeyOrchestration.stepEvents.actionName;

此查詢顯示指定歷程中,依nodeId和nodeLabel劃分的步驟輸入計數。 nodeId包含在這裡,因為不同歷程節點的nodeLabel可以相同。

select
    _experience.journeyOrchestration.stepEvents.nodeID AS nodeID,
    _experience.journeyOrchestration.stepEvents.nodeName AS nodeLabel,
    count(1) stepEnteredCount
from journey_step_events
where
     _experience.journeyOrchestration.stepEvents.journeyVersionID IN ('0e86ac62-c315-48cc-ab4f-3f8b741ae667')
     AND _experience.journeyOrchestration.stepEvents.journeyNodeProcessed = TRUE
     AND _experience.journeyOrchestration.stepEvents.eventID IS DISTINCT FROM 'createInstance'
group by
    _experience.journeyOrchestration.stepEvents.nodeID,
    _experience.journeyOrchestration.stepEvents.nodeName;

決策事件資料集 ode-decisionevents

介面中的名稱: ODE DecisionEvents (系統資料集)

用於擷取優惠方案主張給使用者的資料集。

相關結構描述為ODE DecisionEvents。

此查詢顯示前一天傳回的所有優惠方案:

SELECT date_format(Decision.Timestamp, 'MM/dd/yyyy') as Date
,HOUR(Decision.timestamp) as Hour
,COUNT(*)  as Count
FROM ode_decisionevents_b699fa78_efec_41b1_99fa_78efecc1b1ef_decision AS Decision
WHERE date_format(Decision.timestamp, 'MM/dd/yyyy') = date_format(CURRENT_DATE, 'MM/dd/yyyy') and Decision._experience.decisioning.propositionDetails.activity[0].id = 'xcore:offer-activity:13ab41890a335ad6'
GROUP BY date_format(Decision.Timestamp, 'MM/dd/yyyy')
,HOUR(Decision.timestamp)
ORDER BY 1, 2 DESC;

此查詢顯示特定活動/決定及其相關優惠優先順序在過去30天內建議優惠的次數。

select proposedOffers.id,proposedOffers.name, po._experience.decisioning.ranking.priority, count(proposedOffers.id) as ProposedCount from (
select explode(propositionexplode.selections) AS proposedOffers from
(select explode(_experience.decisioning.propositionDetails) AS propositionexplode,timestamp FROM ode_decisionevents_itca_decisioning_20230925_235340_379  where date_format(timestamp, 'MM/dd/yyyy') >= date_format(DATE_ADD(CURRENT_DATE, -30), 'MM/dd/yyyy') and _experience.decisioning.propositionDetails.activity[0].id = 'xcore:offer-activity:12ae6f35a055c6f0')) a, decision_object_repository_personalized_offers po where proposedOffers.id LIKE 'xcore:personalized-offer%' and po._id=proposedOffers.id
group by proposedOffers.id, proposedOffers.name, po._experience.decisioning.ranking.priority;

密件副本意見事件資料集 bcc-feedback-event-dataset

介面中的名稱: AJO密件副本意見事件資料集(系統資料集)

儲存密件副本訊息資訊的資料集。

查詢2天內所有密件副本訊息(針對特定行銷活動):

SELECT bcc.*
FROM ajo_bcc_feedback_event_dataset AS bcc
WHERE
    bcc._experience.customerJourneyManagement.messageExecution.messageExecutionID = '<message-execution-id>' AND
    bcc.timestamp >= now() - INTERVAL '2' day;

使用意見資料集進行查詢,以顯示未收到(所有跳出和隱藏)的使用者以及具有特定訊息密件副本專案的使用者:

SELECT
    distinct bcc._experience.customerJourneyManagement.secondaryRecipientDetail.originalRecipientAddress AS OriginalRecipientAddress
FROM ajo_bcc_feedback_event_dataset  AS bcc
WHERE
    bcc.timestamp > now() - INTERVAL '2' DAY AND     bcc._experience.customerJourneyManagement.messageExecution.messageExecutionID  = '<message-execution-id>' AND      bcc._experience.customerJourneyManagement.secondaryRecipientDetail.originalRecipientAddress != '' AND
    (
            bcc._experience.customerJourneyManagement.secondaryRecipientDetail.originalRecipientAddress NOT IN (
        SELECT distinct mfe._experience.customerJourneyManagement.emailChannelContext.address
        FROM cjm_message_feedback_event_dataset AS mfe
        WHERE
            mfe.timestamp > now() - INTERVAL '2' DAY AND
            mfe._experience.customerJourneyManagement.messageExecution.messageExecutionID  = '<message-execution-id>' AND
            mfe._experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus = 'sent'
        )
    OR     bcc._experience.customerJourneyManagement.secondaryRecipientDetail.originalRecipientAddress IN (
        SELECT distinct mfe._experience.customerJourneyManagement.emailChannelContext.address
        FROM cjm_message_feedback_event_dataset AS mfe
        WHERE
        mfe.timestamp > now() - INTERVAL '2' DAY AND
            mfe._experience.customerJourneyManagement.messageExecution.messageExecutionID  = '<message-execution-id>' AND
            mfe._experience.customerJourneyManagement.messageDeliveryfeedback.messageFailure.category = 'async' AND
            mfe._experience.customerjourneymanagement.messagedeliveryfeedback.feedbackstatus

實體資料集 entity-dataset

介面中的名稱: ajo_entity_dataset (系統資料集)

用於儲存傳送給一般使用者之訊息的實體中繼資料的資料集。

相關結構描述是AJO實體結構描述。

此資料集可讓您存取行銷人員定義的中繼資料,以便在Journey Optimizer資料集匯出以用於外部工具中的報表視覺效果時,獲得更好的報表深入分析。 這是使用messageID屬性所達成,此屬性可協助拼接各種資料集(例如訊息意見資料集和體驗事件追蹤資料集),以取得從設定檔層級傳送至追蹤的訊息傳遞詳細資訊。

重要附註

  • 訊息的專案只會在歷程或行銷活動發佈後建立。

  • 您可能會在行銷活動/歷程發佈30分鐘後看到此專案。

NOTE
目前,基於未來的相容性原因,實體資料集中的每個訊息發佈都會有兩個專案。 這不會影響您視需要跨資料集使用聯結查詢來擷取所需資訊的能力。

如果您想要在報表中,根據傳送特定歷程的動作,排序傳送的電子郵件。 您可以使用實體資料集加入訊息回饋意見資料集。 要使用的欄位包括: _experience.decisioning.propositions.scopeDetails.correlationID_id field in entity dataset.

以下查詢可協助您取得特定行銷活動的相關訊息範本:

SELECT
  AE._experience.customerJourneyManagement.entities.channelDetails.template
from
  ajo_entity_dataset AE
    WHERE AE._experience.customerJourneyManagement.entities.campaign.campaignVersionID = 'd7a01136-b113-4ef2-8f59-b6001f7eef6e'

以下查詢有助於取得與所有意見反應事件關聯的歷程詳細資料和電子郵件主旨:

SELECT
  AE._experience.customerJourneyManagement.entities.journey.journeyActionName,
  AE._experience.customerJourneyManagement.entities.journey.journeyActionID,
  AE._experience.customerJourneyManagement.entities.journey.journeyVersionID,
  AE._experience.customerJourneyManagement.entities.channelDetails.email.subject
from
  ajo_entity_dataset AE
  INNER JOIN cjm_message_feedback_event_dataset MF ON AE._experience.customerJourneyManagement.entities.channelDetails.messageID = MF._experience.customerJourneyManagement.messageExecution.messageID
WHERE
  AE._experience.customerJourneyManagement.entities.channelDetails.channel._id = 'https://ns.adobe.com/xdm/channels/email'
  AND MF._experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'sent'
  AND AE._experience.customerJourneyManagement.entities.journey.journeyVersionID IS NOT NULL

您可以拼接歷程步驟事件、訊息回饋和追蹤資料集,以取得特定設定檔的統計資料:

SELECT
  AE._experience.customerJourneyManagement.entities.journey.journeyActionName,
  AE._experience.customerJourneyManagement.entities.journey.journeyActionID,
  AE._experience.customerJourneyManagement.entities.journey.journeyVersionID,
  AE._experience.customerJourneyManagement.entities.channelDetails.email.subject,
    JE._EXPERIENCE.JOURNEYORCHESTRATION.STEPEVENTS.PROFILEID,
    JE._EXPERIENCE.JOURNEYORCHESTRATION.STEPEVENTS.NODENAME
from
  ajo_entity_dataset AE
  INNER JOIN cjm_message_feedback_event_dataset MF
    ON AE._experience.customerJourneyManagement.entities.channelDetails.messageID = MF._experience.customerJourneyManagement.messageExecution.messageID
    INNER JOIN journey_step_events JE
    ON AE._experience.customerJourneyManagement.entities.journey.journeyActionID = JE._experience.journeyOrchestration.stepEvents.actionID
WHERE
  AE._experience.customerJourneyManagement.entities.channelDetails.channel._id = 'https://ns.adobe.com/xdm/channels/email'
  AND MF._experience.customerJourneyManagement.messageDeliveryfeedback.feedbackStatus = 'sent'
  AND AE._experience.customerJourneyManagement.entities.journey.journeyVersionID IS NOT NULL
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