在此頁面上：瞭解如何瀏覽、建立和管理Adobe Experience Platform對象，以及在Adobe Journey Optimizer歷程和行銷活動中鎖定這些對象。
對象是具有相同類似行為和/或特徵的人集合。 透過Adobe Experience Platform Segmentation Service，這些功能可在Adobe Experience Platform上集中設定和維護，並可在Journey Optimizer中輕鬆存取，以便在您的歷程和行銷活動中啟用。
Adobe Journey Optimizer提供強大的工具，用於建立、管理和豐富受眾，以強化行銷工作。 在與Adobe Real-Time Customer Data Platform結合時，Journey Optimizer可讓您針對更複雜的細分細分來分層對象，並與其他Adobe CX Enterprise解決方案雙向共用對象。
發生即時資料串流或批次上傳時，資料集會更新，而Journey Optimizer會即時以動態方式將個人移入和移出對象和歷程。
本檔案提供如何在Adobe Journey Optimizer內使用對象的資訊。 有關對象入口網站和對象的詳細資訊，請參閱Adobe Experience Platform細分服務檔案。 如需詳細資訊，請參閱以下章節：
瀏覽客群 browse
可從客戶 > 對象功能表取得對象。
控制面板以視覺化方式顯示重要受眾之間的重疊，並支援探索有價值的受眾趨勢。 例如，指定時段內的對象人數變化或對象突然激增，可能會醒目顯示導致對象縮小或增大的事件或動作，例如成功的選件。
從受眾入口網站，您可以透過標準標籤、治理控制、可搜尋資料夾和標籤輕鬆管理、尋找和探索受眾。
如需如何在Audience Portal中使用對象的詳細資訊，請參閱Adobe Experience Platform Segmentation Service檔案。
對象型別 types
您可以使用不同方法來產生對象：
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區段定義：使用Adobe Experience Platform Segmentation Service建立新的對象定義。 對象是從區段定義產生，並會根據其評估型別在不同時間重新整理：
- 串流區段：隨著新資料流入，對象會即時更新，以確保根據使用者活動保持持續相關性。
- 批次細分：對象每24小時重新整理一次，以固定間隔擷取設定檔快照。 在歷程中使用時，新限定的區段成員要等到下次快照時才會出現。 進一步瞭解時間。
- Edge區段：對象會在邊緣即時評估，以便即時個人化。
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自訂上傳：使用CSV檔案匯入對象。 瞭解如何建立自訂上傳對象
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對象構成：建立構成工作流程，將現有對象結合到視覺畫布中，並套用動作，例如排名、分割、加入以建立新對象。 瞭解如何使用對象組合
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同盟對象構成：直接從您現有的資料倉儲同盟資料集，以在一個系統中建立並擴充Adobe Experience Platform對象和屬性。 瞭解如何使用同盟對象組合。
在歷程和行銷活動中鎖定對象 target-audiences
一旦您的對象準備就緒後，您就可以在建立歷程或建立行銷活動時選取他們，讓您透過相關訊息在適當的時間聯絡適當的人。 進一步瞭解Journey Optimizer中的Audience Activation。
作法影片 video
了解 Journey Optimizer 的統一客戶輪廓及客群。
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to browse, build, and manage Adobe Experience Platform audiences in Adobe Journey Optimizer and target them in journeys and campaigns.
Intents:
- Browse and manage audiences from the Customer > Audiences menu and the Audience Portal
- Understand the different audience types available (segment definitions, custom upload, audience composition, Federated Audience Composition)
- Understand how segment-definition audiences are refreshed by evaluation type (streaming, batch, edge)
- Target audiences when building journeys or creating campaigns
- Monitor how audience activation counts toward the Engageable Profiles license metric
Glossary:
- Audience: A collection of people who share similar behaviors and/or characteristics, configured and maintained on Adobe Experience Platform using the Segmentation Service and accessible in Journey Optimizer (product-specific)
- Audience Portal: The Adobe Experience Platform area where audiences are managed, found, and explored with standardized labeling, governance controls, searchable folders, and tags (product-specific)
- Segment definition: A method of generating an audience using Adobe Experience Platform Segmentation Service, refreshed at different times depending on its evaluation type (product-specific)
- Custom upload: An audience type imported from a CSV file (product-specific)
- Audience composition: A composition workflow that combines existing audiences on a visual canvas using actions such as rank, split, and join to create new audiences (product-specific)
- Federated Audience Composition: A capability to federate datasets directly from an existing data warehouse to build and enrich Adobe Experience Platform audiences and attributes (product-specific)
- Engageable Profiles: The license metric that counts profiles engaged through an audience activation (product-specific)
Guardrails:
- Streaming segmentation audiences are updated in real time as new data flows in.
- Batch segmentation audiences are refreshed every 24 hours; when used in journeys, newly qualified segment members may not appear until the next snapshot.
- Edge segmentation audiences are evaluated instantaneously on the edge.
- Profiles engaged through an audience activation (journey, campaign, or decisioning activity) count toward the organization’s Engageable Profiles license metric; each profile is counted once per sandbox over a rolling 12-month window.
Terminology:
- Canonical name: Audience — Acronym: n/a — variants: segment, audiences
- Synonyms: “Audiences menu” = “Customer > Audiences”
- Do not confuse: “Streaming segmentation” (updated in real time) ≠ “Batch segmentation” (refreshed every 24 hours) ≠ “Edge segmentation” (evaluated instantaneously on the edge)
- Do not confuse: “Segment definition” (build a new audience definition with Segmentation Service) ≠ “Custom upload” (import an audience from a CSV file) ≠ “Audience composition” (combine existing audiences on a visual canvas)
FAQ:
- Q: Where do I find audiences in Journey Optimizer? — From the Customer > Audiences menu.
- Q: What methods can generate an audience? — Segment definitions, custom upload (CSV), audience composition, and Federated Audience Composition.
- Q: How often are audiences refreshed? — It depends on the evaluation type: streaming updates in real time, batch refreshes every 24 hours, and edge is evaluated instantaneously on the edge.
- Q: Does using an audience affect my license metric? — Yes; profiles engaged through an audience activation count toward the Engageable Profiles metric, each counted once per sandbox over a rolling 12-month window.