在此頁面上：瞭解如何在Adobe Journey Optimizer中使用同盟對象構成，以查詢您的企業資料倉儲並擴充Adobe Experience Platform對象，而不需要複製敏感資料。
雖然您可以使用對象構成功能來建立有價值、高度精細的對象以用於目標定位，但您可以進一步豐富對象，以使用來自企業資料倉儲和信任合作夥伴的資料進行更深入的個人化。
Adobe Journey Optimizer中可用的同盟對象構成功能可查詢資料倉儲中的資料或設定檔
用於構成對象的屬性，將敏感資料留在倉儲中並避免資料重複。 這可以包括設定檔資料和非設定檔資料。 例如，快速服務餐廳群組可豐富客戶設定檔
最近透過每位客戶偏好的餐廳位置線上下訂單，讓餐廳群組傳送客戶可在這些偏好的位置使用的優惠方案。
- 資料整合 — 透過從您的企業資料倉儲和合作夥伴查詢相關的預先建立對象和資料集的能力，在單一環境中增強彈性和效率，以擴大Adobe Experience Platform的使用案例。
- 增強的行銷流程 — 透過簡化且可調整的工作流程，解鎖對細分、目標定位和啟動使用案例的額外支援。
- 有效率的資料管理 — 將資料複製最小化，控管機密資料
使用資料，並最佳化IT投資，以補充Adobe上的即時跨管道使用案例
如需詳細資訊，請閱讀同盟對象構成的指南。
進一步瞭解影片中的同盟對象構成：
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For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how Federated Audience Composition in Journey Optimizer queries an enterprise data warehouse to build and enrich Adobe Experience Platform audiences without duplicating sensitive data.
Intents:
- Query a data warehouse for data or profile attributes to use in composing audiences
- Enrich Adobe Experience Platform audiences for deeper personalization using enterprise data warehouse and trusted partner data
- Compose audiences from both profile-based and non-profile data while leaving sensitive data in the warehouse
Glossary:
- Federated Audience Composition: A Journey Optimizer capability that queries a data warehouse for data or profile attributes to compose audiences, leaving sensitive data in the warehouse and avoiding data duplication (product-specific)
- Data warehouse: The enterprise data source queried for data or profile attributes used in composing audiences (product-specific)
Guardrails:
- Federated Audience Composition leaves sensitive data in the warehouse and avoids data duplication rather than copying the data into Adobe Experience Platform.
Terminology:
- Canonical name: Federated Audience Composition — Acronym: FAC — variants: federated audience composition
- Synonyms: “data warehouse” = “enterprise data warehouse”
- Do not confuse: “profile-based data” ≠ “non-profile data” (Federated Audience Composition can include both)
FAQ:
- Q: What does Federated Audience Composition do? — It queries a data warehouse for data or profile attributes to use in composing audiences, leaving sensitive data in the warehouse and avoiding data duplication.
- Q: What kinds of data can it use? — Both profile-based data and non-profile data.
- Q: How does it help with sensitive data? — It leaves sensitive data in the warehouse and avoids data duplication.