檢查並傳送您的行動訊息 send-sms

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• TL;DR: This page explains how to preview, validate, and send Mobile messages in Adobe Journey Optimizer, including checking character encoding and limits and resolving alerts before delivery.

Intents:

• Preview Mobile message content using the available simulation methods
• Understand SMS character encoding and how the character count is calculated
• Check warnings and errors before testing, activating, or publishing
• Understand why a character-limit alert can appear when the simulated message is shorter
• Send Mobile messages by completing the journey or campaign configuration

Glossary:

• Simulate content: The preview action used to test content variations with sample input data or AI auto-generation (product-specific)
• Simulate content (AEP profiles): The option selected from the Simulate content dropdown to preview the message with test profiles (product-specific)
• Character count: The count displayed when accessing either simulation method to assist in planning and managing Mobile messages (product-specific)
• Warnings: Alerts that refer to recommendations and best practices and do not block sending (product-specific)
• Errors: Alerts that prevent testing or activating the journey, or publishing the campaign, until resolved (product-specific)

Guardrails:

• Most SMS providers use GSM 7-bit encoding for standard messages with a 160-character limit and switch to UTF-16 (UCS-2) with a 70-character limit when non-GSM characters are detected.
• Character limits flagged by warnings are 160 characters per segment (GSM 7-bit), 70 for Unicode or emojis, and up to 1500 characters total.
• The character count does not reflect variations introduced by dynamic personalization or non-GSM 7-bit special characters.
• SMS delivery reporting does not account for concatenated messages and dynamic personalization, so it may not reflect the actual number of messages sent from the provider.
• Errors prevent you from testing or activating the journey, or publishing the campaign, until they are resolved; warnings do not block.
• Validation calculates the maximum possible length by evaluating all conditional branches, personalization fields, and dynamic content at their longest, while simulation shows the actual output for one test profile.
• To improve deliverability, use phone number formats supported by the provider; for example, Twilio and Sinch only support phone numbers in E.164 format.
• If the campaign is subject to an approval policy, you must request approval before you can send.

Terminology:

• Canonical name: Check and send your Mobile message — Acronym: n/a — variants: preview and send SMS
• Simulation modes (both present on this page): “Simulate content” (test content variations with sample input data or AI auto-generation) and “Simulate content (AEP profiles)” (preview with test profiles)
• Do not confuse: “Warnings” (recommendations and best practices; do not block) ≠ “Errors” (prevent testing, activating, or publishing until resolved)
• Do not confuse: “Validation” (calculates maximum possible length across all profile data) ≠ “Simulation” (shows actual output for one test profile)

FAQ:

• Q: How do I preview a Mobile message? — Click Simulate content to test content variations with sample input data or AI auto-generation, or select Simulate content (AEP profiles) from the dropdown to preview with test profiles.
• Q: Why does the character-limit alert appear when my simulated message is shorter? — Validation calculates the maximum possible length by evaluating all conditional branches, personalization fields, and dynamic content at their longest, while simulation shows the actual output for one test profile.
• Q: What are the SMS character limits? — 160 characters per segment for GSM 7-bit, 70 for Unicode or emojis, and up to 1500 characters total.
• Q: What stops me from sending my message? — Errors prevent you from testing or activating the journey, or publishing the campaign, until they are resolved; warnings do not block.
• Q: Does delivery reporting reflect the exact number of messages sent? — Not necessarily, because SMS delivery reporting does not account for concatenated messages and dynamic personalization; contact your Adobe representative for detailed usage and billing information.