設定API觸發的行銷活動動作 api-action

在此頁面上:​選擇API觸發的行銷活動傳送的頻道和頻道設定,並設定追蹤、內容實驗和多語言選項,以便在正確的頻道上傳送正確的訊息。

使用​ 動作 ​索引標籤,選取訊息的頻道設定,再設定其他設定,例如追蹤、內容實驗或多語言內容。

  1. 選擇頻道。

    導覽至​ 動作 ​標籤,按一下​ 新增動作 ​按鈕並選取通訊通道。

    note
    NOTE
    如需支援管道的詳細資訊,請參閱本節中的表格:歷程與行銷活動中的管道。 可用的通道因您的授權模式及附加元件而異。
    高輸送量API觸發的行銷活動目前僅支援電子郵件頻道。
  2. 選取通道設定

    會由系統管理員定義設定。 它包含所有用於傳送訊息的技術引數,例如標頭引數、子網域、行動應用程式等。瞭解如何設定頻道設定

  3. 善用最佳化

    使用​ 訊息最佳化 ​區段來執行內容實驗、運用鎖定目標規則,或使用實驗和鎖定目標的進階組合。 本節中詳細說明這些不同的選項和要遵循的步驟: 行銷活動中的最佳化。

  1. 新增多語言內容

    使用​ 語言 ​區段,就能在行銷活動中,使用多語言建立內容。 若想這麼做,就請按一下 [新增語言] 按鈕,然後選取指定 [語言設定]。 本區段有提供如何設定、使用多語言功能的詳細資訊:開始使用多語言內容

根據所選的通訊通道,有其他設定可供使用。 請展開下列各節以取得詳細資訊。

套用上限規則 (電子郵件、推播、行動裝置)
在​ 商業規則 ​下拉式清單中,選取要套用上限規則至行銷活動的規則集。 運用管道規則集,可讓您根據通訊型別設定頻率上限,以防止訊息相似的客戶超載。 學習如何使用規則集
追蹤參與 (電子郵件、行動裝置)。
使用​ 動作追蹤 ​區段來追蹤收件者對您的電子郵件或行動傳送的反應。 執行行銷活動後,即可從行銷活動報告中存取追蹤結果。 深入瞭解行銷活動報告
啟用快速傳遞模式 (推播)。

快速傳送模式是Journey Optimizer附加元件,允許透過行銷活動,迅速傳送大量推播訊息。 當訊息傳遞延遲對業務至關重要時,例如您想要在行動電話上傳遞緊急推播警報,向已安裝新聞頻道應用程式的使用者傳送重大新聞時,就會使用快傳遞功能。 瞭解如何在此頁面🔗啟用推播通知的快速傳遞模式。

如需使用快速傳遞模式時的效能詳細資訊,就請參閱 Adobe Journey Optimizer 產品說明。

後續步驟 next

準備好行銷活動設定和內容後,您就可以設計其內容。 了解更多

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

  • TL;DR: This page explains how to choose the channel and the channel configuration of an API triggered campaign in the Actions tab, and how to set optimization, multilingual, capping, tracking, and Rapid delivery mode options.

Intents:

  • Add an action to an API triggered campaign and choose its communication channel
  • Select a channel configuration for the message
  • Use the Message Optimization section for content experiments, targeting rules, or both
  • Add multilingual content with the Languages section
  • Apply capping rules, track engagement, or enable Rapid delivery mode, depending on the channel

Glossary:

  • Channel configuration: Defined by a System Administrator; contains the technical parameters for sending the message, such as header parameters, subdomain, mobile apps (product-specific)
  • Business rules: Drop-down list in which you select a rule set to apply capping rules to the campaign
  • Capping rules: Frequency capping by communication type, applied through a rule set, to prevent overloading customers with similar messages
  • Action tracking: Section used to track how recipients react to email or mobile deliveries; results are accessible from the campaign report once the campaign has been executed
  • Rapid delivery mode: A Journey Optimizer add-on that allows very fast push message sending in large volumes through campaigns (product-specific)

Guardrails:

  • Available channels vary based on your licensing model and add-ons.

Prerequisites and permissions:

  • A channel configuration, defined by a System Administrator

Applicability:

  • Capping rules (Business rules): Email, Push, Mobile
  • Track engagement (Action tracking): Email, Mobile
  • Rapid delivery mode: Push
  • High Throughput API triggered campaigns: email channel only

Terminology:

  • Canonical name: API triggered campaign action
  • Do not confuse: “channel” (the communication channel selected with Add action) ≠ “channel configuration” (the technical parameters defined by a System Administrator)

FAQ:

  • Q: How do I choose the channel of an API triggered campaign? — In the Actions tab, click Add action and select the communication channel.
  • Q: Which channels can I use? — Available channels vary based on your licensing model and add-ons. High Throughput API triggered campaigns currently support the email channel only.
  • Q: Who defines the channel configuration? — A System Administrator defines it.
  • Q: Which channels support capping rules and engagement tracking? — Capping rules apply to Email, Push, and Mobile. Tracking applies to Email and Mobile.
  • Q: Which channel supports Rapid delivery mode? — Push.

Examples:

  • Rapid delivery mode is used when delay in message delivery is business-critical, for example an urgent push alert such as breaking news sent to users who have installed a news channel app.

Related pages:

  • Supported channels: Channels in journeys & campaigns (channels/gs-channels.md)
  • Setting up channel configurations: Learn how to set up channel configurations (configuration/channel-surfaces.md)
  • Content experiments and targeting rules: Optimization in campaigns (content-management/gs-message-optimization.md)
  • Multilingual content: Get started with multilingual content (content-management/multilingual-gs.md)
  • Rule sets for capping: Learn how to work with rule sets (conflict-prioritization/rule-sets.md)
  • Campaign reports: Learn more about campaign reports (reports/campaign-global-report-cja.md)
  • Enabling Rapid delivery mode for push notifications: on this page (push/create-push.md#rapid-delivery)
  • Next step, designing the content: Learn more (campaigns/api-triggered-campaign-content.md)
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