在此頁面上：瞭解如何使用構成工作流程、自訂上傳和Federated Audience Composition中的對象擴充屬性，來建立歷程路徑並在Adobe Journey Optimizer中個人化訊息。
使用構成工作流程、自訂（CSV檔案）對象或同盟對象構成產生的對象為目標時，您可以使用來自這些對象的擴充屬性來建立您的歷程並個人化您的訊息。
您可以使用對象的擴充屬性來執行下列動作：
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根據運用目標對象擴充屬性的規則，在歷程中建立多個路徑。 若要這麼做，請使用讀取對象活動來鎖定對象，然後根據對象的擴充屬性，在最佳化活動中建立規則。
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在個人化編輯器中新增目標對象的擴充屬性，以在歷程或行銷活動中個人化您的訊息。 瞭解如何使用個人化編輯器
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| 瞭解如何將擴充屬性新增至欄位群組 |
有關資料來源的詳細資訊，請參閱以下章節： |
常見問題 faq-enrichment
您可以在下方找到擴充屬性的常見問題集。
需要更多詳細資料？ 使用此頁面底部的意見回饋選項來提出您的問題，或與 Adobe Journey Optimizer 社群聯絡。
擴充屬性是內容相關且特定於對象的其他屬性。 它們與設定檔無關，通常用於個人化目的。
擴充屬性會透過對象構成或自訂上傳程式中的擴充活動，連結至對象。
可在下列區域運用對象組合中的擴充屬性。 瞭解如何使用對象擴充屬性
- 條件活動（歷程）
- 自訂動作屬性（歷程）
- 訊息個人化（歷程與行銷活動）
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page explains how to use audience enrichment attributes from composition workflows, custom uploads, and Federated Audience Composition to create journey paths and personalize messages in Journey Optimizer.
Intents:
- Use enrichment attributes from targeted audiences to build journeys and personalize messages
- Create multiple paths in a journey based on rules that leverage the audience’s enrichment attributes
- Personalize messages in journeys or campaigns using enrichment attributes in the personalization editor
- Add enrichment attributes from composition workflows to a Field Group in the ExperiencePlatform Data Source
- Understand where enrichment attributes can be used and when their values are updated
Glossary:
- Enrichment attributes: Additional attributes that are contextual and specific to an audience, not associated with the profile, and typically used for personalization purposes (product-specific)
- Enrich activity: The activity in audience composition (or the custom upload process) that links enrichment attributes to an audience (product-specific)
- Field Group (ExperiencePlatform Data Source): The Field Group within the “ExperiencePlatform” Data Source to which composition-workflow enrichment attributes must be added before use (product-specific)
Guardrails:
- Audiences created through CSV file custom upload before October 1, 2024, are not eligible for personalization; to use their attributes, re-create and re-upload the external CSV audience.
- Consent policies do not support enrichment attributes; consent policy rules should be based only on attributes found in the profile.
- To use enrichment attributes from audiences created using composition workflows, they must be added to a Field Group within the “ExperiencePlatform” Data Source.
- Enrichment attribute values are not updated after a journey starts; even after wait or event nodes, the values remain the same as when the journey started.
Terminology:
- Canonical name: Enrichment attributes — Acronym: n/a — variants: audience enrichment attributes
- Synonyms: “custom upload” = “custom (CSV file) audience”
- Do not confuse: “Enrichment attributes” (contextual, specific to an audience, not associated with the profile) ≠ “profile attributes” (found in the profile; the basis for consent policy rules)
FAQ:
- Q: What are enrichment attributes? — Additional attributes that are contextual and specific to an audience; they are not associated with the profile and are typically used for personalization.
- Q: Where can I use enrichment attributes within Journey Optimizer? — In Condition activities (Journeys), Custom action attributes (Journeys), and Message personalization (Journeys and campaigns).
- Q: How do I enable enrichment attributes from composition workflows in journeys? — Add them to a Field Group within the “ExperiencePlatform” Data Source.
- Q: Are enrichment attribute values updated after a journey starts? — Currently no; even after wait or event nodes, values remain the same as when the journey started.
- Q: Are older CSV custom upload audiences eligible? — Audiences created through CSV custom upload before October 1, 2024, are not eligible for personalization and must be re-created and re-uploaded.