先决条件和护栏 web-prerequisites

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• TL;DR: This page lists the implementation, visual authoring, delivery, and reporting prerequisites and guardrails required to access, author, deliver, and report on web experiences in Journey Optimizer.

Intents:

• Understand the supported implementation types for the web channel
• Install the browser extension required to author in the web designer
• Troubleshoot a website that fails to load in the web designer
• Define the Adobe Experience Platform settings needed for correct web delivery
• Configure datasets and field groups so web data appears in reporting
• Understand the Engageable Profiles cost implications of web campaigns

Glossary:

• Client-side only implementation: Implementation that adds modifications by implementing the Adobe Experience Platform Web SDK on your website (product-specific)
• Hybrid mode: Implementation that uses the AEP Edge Network Server API to request personalization server-side, with the response rendered client-side by the Web SDK (product-specific)
• Adobe Experience Cloud Visual Editing Helper: The browser extension required to open, author, and preview web pages reliably in the web designer (product-specific)
• Active-On-Edge Merge Policy: A merge policy option that must be enabled so inbound channels activate and publish inbound campaigns on the edge (product-specific)
• Edge Delivery: A view within Adobe Experience Platform Assurance used to troubleshoot delivery of web experiences (product-specific)
• Engageable Profiles: The count increased when web campaigns target new profiles not previously engaged on other channels, with possible cost implications (product-specific)

Guardrails:

• Server-side only implementation is not currently supported with the Web channel; use the Code-based experience channel instead.
• For client-side only implementation, the Adobe Experience Platform Web SDK version must be 2.16 or above.
• Google Chrome and Microsoft Edge are currently the only browsers that support authoring web pages in Journey Optimizer.
• To access the web designer, the Adobe Experience Cloud Visual Editing Helper browser extension must be installed.
• Third-party cookies must be allowed in your browser, otherwise the web page cannot be loaded inside the web designer.
• Some websites might not open reliably in the web designer if they have strict security policies, are in an iframe, or are internal (QA/stage sites not available to the outside world).
• For delivery, a datastream must be defined with the Adobe Journey Optimizer option enabled under the Adobe Experience Platform service, and one merge policy must have the Active-On-Edge Merge Policy option enabled.
• For reporting, the dataset used in your web datastream must be included in your reporting configuration; otherwise web data will not display in your reports.
• If you are not using the AEP Web SDK ExperienceEvent and Consumer Experience Event field groups, add the Experience Event - Proposition Interactions, Application Details, Commerce Details, and Web Details field groups.
• Web campaigns target new profiles not previously engaged on other channels, which increases the Engageable Profiles count and may have cost implications if the contractual number purchased is exceeded.
• When targeting pseudonymous profiles (unauthenticated visitors), consider setting a Time-To-Live (TTL) for automatic profile deletion to manage the engageable profile count and associated costs.

Terminology:

• Canonical name: Web channel prerequisites and guardrails — Acronym: n/a — variants: web prerequisites
• Synonyms: “Adobe Experience Cloud Visual Editing Helper” = “Visual Editing Helper browser extension”
• Do not confuse: “Client-side only” ≠ “Hybrid mode” ≠ “Server-side only” (server-side only is not supported with the Web channel)
• Do not confuse: “pseudonymous profiles” (unauthenticated visitors) ≠ “new profiles” (profiles not previously engaged on other channels)

FAQ:

• Q: Which implementation types are supported for the web channel? — Client-side only (Adobe Experience Platform Web SDK) and Hybrid mode; server-side only is not currently supported and you should use the Code-based experience channel instead.
• Q: Which Web SDK version is required? — Version 2.16 or above for a client-side only implementation.
• Q: Which browsers support web authoring? — Google Chrome and Microsoft Edge are currently the only browsers that support authoring web pages in Journey Optimizer.
• Q: Why will my website not load in the web designer? — Ensure the Visual Editing Helper extension is installed and that third-party cookies are allowed; some sites also fail due to strict security policies, iframes, or being internal.
• Q: Why is web data missing from my reports? — The dataset used in your web datastream must be included in your reporting configuration, and the required field groups must be present.
• Q: Do web campaigns affect my Engageable Profiles count? — Yes, they target new profiles not previously engaged on other channels, increasing the Engageable Profiles count with possible cost implications if your contractual number is exceeded.