Nesta página: conheça as principais etapas para criar e iniciar uma campanha Orquestrada no Adobe Journey Optimizer, desde a criação e o agendamento até a orquestração de atividades, o monitoramento da execução e a análise dos resultados.
Esta página o orienta pelas etapas essenciais para criar e iniciar uma campanha orquestrada, desde a configuração e o design até o monitoramento e os relatórios.
Etapa 1: criar e programar a sua campanha create
Antes de mais nada, é necessário criar a campanha Orquestrada e definir quando ela deverá ser executada. Seja uma única vez ou uma campanha multicanal recorrente, você terá controle total sobre o tempo e a frequência.
➡️ Saiba como criar e programar uma campanha
Etapa 2: orquestrar atividades da campanha orchestrate
Depois que a campanha é criada, é hora de projetar a lógica por trás dela. Usando uma tela visual, você pode combinar atividades de direcionamento, entrega e controle do fluxo para moldar a experiência do cliente.
➡️ Saiba como orquestrar atividades
Etapa 3: adicionar personalização personalize
Em atividades de canal, personalize mensagens com atributos de perfil e atributos de público alvo da tabela de trabalho (incluindo matrizes de coleção de enriquecimento).
➡️ Saiba como adicionar personalização em campanhas orquestradas
Etapa 4: iniciar e monitorar a campanha start
Você está quase lá! Execute a sua campanha no modo de teste primeiro para detectar problemas. Em seguida, publique-a e monitore a execução em tempo real. Rastreie o progresso, verifique se há erros e veja como os perfis fluem por cada etapa.
Etapa 5: Analisar e relatar resultados report
Após o lançamento, use os relatórios integrados para entender o que funcionou e o que pode ser melhorado. Painéis em tempo real e análises aprofundadas ajudam a otimizar campanhas futuras e refinar a sua estratégia.
➡️ Saiba mais sobre a geração de relatórios
Para ir mais fundo: redirecionar com base no engajamento retarget
Depois que a campanha for executada, você poderá ir além, redirecionando perfis com base em como eles interagiram com a mensagem, seja abrindo ou clicando em um link. Isso permite realizar o acompanhamento com mensagens personalizadas, reengajar usuários inativos ou explorar o interesse.
➡️ Saiba como redirecionar com base em eventos de feedback
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page walks through the key steps to build and launch an Orchestrated campaign in Adobe Journey Optimizer, from creation and scheduling to orchestrating activities, adding personalization, monitoring execution, reporting, and retargeting.
Intents:
- Create and schedule an Orchestrated campaign, as a one-time push or a recurring multi-channel campaign.
- Orchestrate campaign activities by combining targeting, delivery, and flow control activities on a visual canvas.
- Add personalization in channel activities using profile attributes and target attributes from the worktable, including enrichment collection arrays.
- Run a campaign in test mode to catch issues before publishing, then monitor live execution in real time.
- Analyze campaign results using built-in reports and real-time dashboards.
- Retarget profiles after a campaign has run, based on how they interacted with the message (such as opening it or clicking a link).
Glossary:
- Orchestrated campaign (product-specific): the campaign type covered by this page’s steps, created and scheduled, then designed with activities on a visual canvas.
- Worktable (product-specific): the source of target attributes, including enrichment collection arrays, used for personalization in channel activities.
Guardrails:
- none
Prerequisites and permissions:
- Review the general campaign prerequisites (see Get started with campaigns) before creating an Orchestrated campaign.
Terminology:
- Canonical name: Orchestrated campaign — variants: campaign
FAQ:
- Q: What is the first step in building an Orchestrated campaign? — Create and schedule the campaign, defining when it should run, whether as a one-time push or a recurring multi-channel campaign.
- Q: How do you design the logic of a campaign? — Using a visual canvas, you combine targeting, delivery, and flow control activities to shape the customer experience.
- Q: Where can personalization be added? — In channel activities, using profile attributes and target attributes from the worktable, including enrichment collection arrays.
- Q: What should be done before publishing a campaign? — Run it in test mode first to catch any issues, then publish it and monitor live execution in real time.
- Q: What can be done after a campaign has run? — Retarget profiles based on how they interacted with the message, such as whether they opened it or clicked a link, to follow up with tailored messages, re-engage inactive users, or double down on interest.
Related pages:
- To review prerequisites before creating a campaign: campaign prerequisites (campaigns/get-started-with-campaigns.md)
- To create and schedule a campaign: Learn how to create and schedule a campaign (orchestrated/create-orchestrated-campaign.md)
- To orchestrate campaign activities: Learn how to orchestrate activities (orchestrated/orchestrate-activities.md)
- To add personalization in channel activities: Learn how to add personalization in Orchestrated campaigns (orchestrated/add-personalization.md)
- To start and monitor a campaign: Learn how to start and monitor a campaign (orchestrated/start-monitor-campaigns.md)
- To analyze and report on results: Learn about reporting (orchestrated/reporting-campaigns.md)
- To retarget profiles based on engagement after a campaign has run: Learn how to retarget based on feedback events (orchestrated/retarget.md)
Personas:
- marketer: Can create and schedule an Orchestrated campaign, then orchestrate activities on a visual canvas and add personalization using profile and target attributes. Can start the campaign in test mode, then publish it, monitor live execution, and analyze results using built-in reports and real-time dashboards. Can retarget profiles after the campaign has run, based on whether they opened or clicked the message. Where: “Key steps to create an Orchestrated campaign”.
Onboarding:
- Level: Beginner
- First minimal step: Create and schedule your Orchestrated campaign, defining when it should run.
- Success check: Live execution can be monitored in real time, tracking progress, checking for errors, and seeing how profiles flow through each step.
- Previous: Review the general campaign prerequisites before creating your campaign: Get started with campaigns (campaigns/get-started-with-campaigns.md)
- Next: Learn how to create and schedule a campaign: Create and schedule Orchestrated campaigns with Journey Optimizer (orchestrated/create-orchestrated-campaign.md); Learn how to orchestrate activities: Create Orchestrated campaigns with Adobe Journey Optimizer (orchestrated/orchestrate-activities.md)