Journey Optimizer - Mobile Learning Hub

Acelere ou aprimore sua estratégia de engajamento móvel com o Adobe Journey Optimizer. Este centro de aprendizagem para dispositivos móveis fornece a desenvolvedores, admins, profissionais de marketing e analistas tudo o que é necessário para configurar canais móveis de entrada e saída e integrá-los perfeitamente a campanhas e jornadas avançadas entre canais.

Explore best practices, learn how to drive adoption, and setup centralized reporting workflows — all in one place — to deliver impactful, data-driven mobile experiences that reach customers anytime, anywhere.

Mobile channel overview

Journey Optimizer supports both inbound and outbound mobile channels:

Canais de saída

Outbound channels let you proactively deliver messages to customers without requiring a prior interaction. These interactions are ideal for campaigns, promotions, or transactional events.

All outbound channels in Adobe Journey Optimizer enforce Custom Consent Policies at message send time. If consent is not granted for a specific marketing action, the message is automatically suppressed to ensure compliant delivery.

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Push Notifications

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SMS / MMS / RCS

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WhatsApp

Sent outside the app, push messages grab attention immediately. They're ideal for time-sensitive updates and encouraging users to return to your app.

Direct messages sent to users' mobile phones without needing the app. Great for urgent alerts, reminders, and rich media content like images or videos.

Conversational channel through a widely used messaging app, allowing personalized, two-way communication and interactive campaigns.

Canais de entrada

Inbound channels support customer-initiated interactions, allowing you to deliver personalized experiences the moment users engage with your brand. They enable real-time personalization and data capture—such as landing page forms or on-site behaviors—that feed directly into Adobe Experience Platform (AEP) for segmentation, targeting, and activation across journeys.

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In-App Messages

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Content Cards

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Code-Based Experience

Delivered while users are actively using your app, these messages are real-time and interactive. They're perfect for engaging customers in the moment.

Non-intrusive, persistent messages users can access anytime within the app. Content cards work well for sharing ongoing offers or helpful information.

Custom-coded messages enable highly personalized and dynamic campaigns, integrating real-time data and complex customer journeys.

How can mobile channels work together?

By combining these channels, you can create a seamless and effective customer experience:

Build your foundation

Learn the concepts and how to

Common Mobile Business Use Cases

Casos de uso do cliente