Journey Optimizer - Mobile Learning Hub

Adobe Journey Optimizer을 사용하여 모바일 참여 전략을 바로 시작하거나 강화할 수 있습니다. 모바일 학습 허브는 개발자, 관리자, 마케터 및 분석가가 인바운드 및 아웃바운드 모바일 채널을 구성하고 강력한 크로스채널 캠페인 및 여정에 원활하게 통합하는 데 필요한 모든 역량을 갖추도록 지원합니다.

Explore best practices, learn how to drive adoption, and setup centralized reporting workflows — all in one place — to deliver impactful, data-driven mobile experiences that reach customers anytime, anywhere.

Mobile channel overview

Journey Optimizer supports both inbound and outbound mobile channels:

아웃바운드 채널

Outbound channels let you proactively deliver messages to customers without requiring a prior interaction. These interactions are ideal for campaigns, promotions, or transactional events.

All outbound channels in Adobe Journey Optimizer enforce Custom Consent Policies at message send time. If consent is not granted for a specific marketing action, the message is automatically suppressed to ensure compliant delivery.

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Push Notifications

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SMS / MMS / RCS

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WhatsApp

Sent outside the app, push messages grab attention immediately. They’re ideal for time-sensitive updates and encouraging users to return to your app.

Direct messages sent to users’ mobile phones without needing the app. Great for urgent alerts, reminders, and rich media content like images or videos.

Conversational channel through a widely used messaging app, allowing personalized, two-way communication and interactive campaigns.

인바운드 채널

Inbound channels support customer-initiated interactions, allowing you to deliver personalized experiences the moment users engage with your brand. They enable real-time personalization and data capture—such as landing page forms or on-site behaviors—that feed directly into Adobe Experience Platform (AEP) for segmentation, targeting, and activation across journeys.

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In-App Messages

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Content Cards

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Code-Based Experience

Delivered while users are actively using your app, these messages are real-time and interactive. They’re perfect for engaging customers in the moment.

Non-intrusive, persistent messages users can access anytime within the app. Content cards work well for sharing ongoing offers or helpful information.

Custom-coded messages enable highly personalized and dynamic campaigns, integrating real-time data and complex customer journeys.

How can mobile channels work together?

By combining these channels, you can create a seamless and effective customer experience:

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Learn the concepts and how to

Common Mobile Business Use Cases

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