オーディエンスエンリッチメント属性の使用 enrichment

エンリッチメント属性とは何ですか？

エンリッチメント属性は、コンテキストに即した、オーディエンスに固有の追加属性です。 これらはプロファイルに関連付けられず、通常、パーソナライゼーションの目的で使用されます。

エンリッチメント属性は、オーディエンス構成のエンリッチアクティビティまたはカスタムアップロードプロセスを通じてオーディエンスにリンクされます。

Journey Optimizer 内のエンリッチメント属性はどこで使用できますか？

オーディエンス構成のエンリッチメント属性は、次の領域で活用できます。 オーディエンスのエンリッチメント属性の使用方法を学ぶ

• 条件アクティビティ（ジャーニー）
• カスタムアクション属性（ジャーニー）
• メッセージのパーソナライゼーション（ジャーニーとキャンペーン）

ジャーニーでエンリッチメント属性を有効にする方法を教えてください。

構成ワークフローを使用してオーディエンスから作成されたエンリッチメント属性を使用するには、「ExperiencePlatform」データソース内のフィールドグループに属性が追加されていることを確認します。 フィールドグループにエンリッチメント属性を追加する方法について詳しくは、この節を参照してください

エンリッチメント属性値はジャーニーの開始後に更新されますか？

現在の時点では、更新されません。 待機ノードまたはイベントノードの後でも、エンリッチメント属性値はジャーニーの開始時と同じ値になります。

AI Knowledge Reference

This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.

For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.

• TL;DR: This page explains how to use audience enrichment attributes from composition workflows, custom uploads, and Federated Audience Composition to create journey paths and personalize messages in Journey Optimizer.

Intents:

• Use enrichment attributes from targeted audiences to build journeys and personalize messages
• Create multiple paths in a journey based on rules that leverage the audience’s enrichment attributes
• Personalize messages in journeys or campaigns using enrichment attributes in the personalization editor
• Add enrichment attributes from composition workflows to a Field Group in the ExperiencePlatform Data Source
• Understand where enrichment attributes can be used and when their values are updated

Glossary:

• Enrichment attributes: Additional attributes that are contextual and specific to an audience, not associated with the profile, and typically used for personalization purposes (product-specific)
• Enrich activity: The activity in audience composition (or the custom upload process) that links enrichment attributes to an audience (product-specific)
• Field Group (ExperiencePlatform Data Source): The Field Group within the “ExperiencePlatform” Data Source to which composition-workflow enrichment attributes must be added before use (product-specific)

Guardrails:

• Audiences created through CSV file custom upload before October 1, 2024, are not eligible for personalization; to use their attributes, re-create and re-upload the external CSV audience.
• Consent policies do not support enrichment attributes; consent policy rules should be based only on attributes found in the profile.
• To use enrichment attributes from audiences created using composition workflows, they must be added to a Field Group within the “ExperiencePlatform” Data Source.
• Enrichment attribute values are not updated after a journey starts; even after wait or event nodes, the values remain the same as when the journey started.

Terminology:

• Canonical name: Enrichment attributes — Acronym: n/a — variants: audience enrichment attributes
• Synonyms: “custom upload” = “custom (CSV file) audience”
• Do not confuse: “Enrichment attributes” (contextual, specific to an audience, not associated with the profile) ≠ “profile attributes” (found in the profile; the basis for consent policy rules)

FAQ:

• Q: What are enrichment attributes? — Additional attributes that are contextual and specific to an audience; they are not associated with the profile and are typically used for personalization.
• Q: Where can I use enrichment attributes within Journey Optimizer? — In Condition activities (Journeys), Custom action attributes (Journeys), and Message personalization (Journeys and campaigns).
• Q: How do I enable enrichment attributes from composition workflows in journeys? — Add them to a Field Group within the “ExperiencePlatform” Data Source.
• Q: Are enrichment attribute values updated after a journey starts? — Currently no; even after wait or event nodes, values remain the same as when the journey started.
• Q: Are older CSV custom upload audiences eligible? — Audiences created through CSV custom upload before October 1, 2024, are not eligible for personalization and must be re-created and re-uploaded.