En esta página: Conozca los pasos clave para crear e iniciar una campaña orquestada en Adobe Journey Optimizer, desde crearla y programarla hasta organizar actividades, supervisar la ejecución y analizar los resultados.
Esta página le guiará por los pasos esenciales para crear e iniciar una campaña orquestada, desde la configuración y el diseño hasta la monitorización y la creación de informes.
Paso 1: Creación y programación de su campaña create
Antes de nada, debe crear su campaña orquestada y definir cuándo debe ejecutarse. Tanto si se trata de una notificación push única como de una campaña multicanal recurrente, tendrá control total sobre el tiempo y la frecuencia.
➡️ Aprenda a crear y programar una campaña
Paso 2: Actividades de campañas organizadas orchestrate
Una vez creada la campaña, es hora de diseñar la lógica detrás de ella. Con un lienzo visual, puede combinar las actividades de segmentación, envío y control de flujo para dar forma a la experiencia del cliente.
➡️ Aprenda a organizar actividades
Paso 3: Añadir personalización personalize
En las actividades de canal, personalice los mensajes con atributos de perfil y atributos de destinatario de la tabla de trabajo (incluidas las matrices de recopilación de enriquecimiento).
➡️ Aprenda a agregar personalización en campañas orquestadas
Paso 4: Inicio y monitorización de la campaña start
¡Ya casi estás ahí! Ejecute primero la campaña en modo de prueba para detectar cualquier problema. A continuación, publique y monitorice su ejecución en directo en tiempo real: realice un seguimiento del progreso, compruebe si hay errores y vea cómo fluyen los perfiles en cada paso.
Paso 5: Analizar e informar sobre los resultados report
Después del lanzamiento, utilice los informes integrados para comprender qué ha funcionado y qué se puede mejorar. Los paneles de control en tiempo real y los análisis en profundidad optimizan futuras campañas y perfeccionan su estrategia.
➡️ Más información sobre la creación de informes
Para ir más lejos: Resegmentar en función de la participación retarget
Una vez que la campaña se haya ejecutado, puede ir un paso más allá y resegmentar los perfiles en función de cómo interactuaron con su mensaje cuando lo abrieron o hicieron clic en un vínculo. Esto le permite realizar un seguimiento con mensajes personalizados, volver a captar a usuarios inactivos o reforzar su interés.
➡️ Aprenda a resegmentar según los eventos de comentarios
This section contains structured knowledge intended to support interpretation, retrieval, and question answering related to this topic.
For complete understanding, this information should be combined with the documentation on this page. Neither source is intended to stand alone; the page describes the feature, while this section provides additional context that helps disambiguate terminology, intent, applicability, and constraints.
- TL;DR: This page walks through the key steps to build and launch an Orchestrated campaign in Adobe Journey Optimizer, from creation and scheduling to orchestrating activities, adding personalization, monitoring execution, reporting, and retargeting.
Intents:
- Create and schedule an Orchestrated campaign, as a one-time push or a recurring multi-channel campaign.
- Orchestrate campaign activities by combining targeting, delivery, and flow control activities on a visual canvas.
- Add personalization in channel activities using profile attributes and target attributes from the worktable, including enrichment collection arrays.
- Run a campaign in test mode to catch issues before publishing, then monitor live execution in real time.
- Analyze campaign results using built-in reports and real-time dashboards.
- Retarget profiles after a campaign has run, based on how they interacted with the message (such as opening it or clicking a link).
Glossary:
- Orchestrated campaign (product-specific): the campaign type covered by this page’s steps, created and scheduled, then designed with activities on a visual canvas.
- Worktable (product-specific): the source of target attributes, including enrichment collection arrays, used for personalization in channel activities.
Guardrails:
- none
Prerequisites and permissions:
- Review the general campaign prerequisites (see Get started with campaigns) before creating an Orchestrated campaign.
Terminology:
- Canonical name: Orchestrated campaign — variants: campaign
FAQ:
- Q: What is the first step in building an Orchestrated campaign? — Create and schedule the campaign, defining when it should run, whether as a one-time push or a recurring multi-channel campaign.
- Q: How do you design the logic of a campaign? — Using a visual canvas, you combine targeting, delivery, and flow control activities to shape the customer experience.
- Q: Where can personalization be added? — In channel activities, using profile attributes and target attributes from the worktable, including enrichment collection arrays.
- Q: What should be done before publishing a campaign? — Run it in test mode first to catch any issues, then publish it and monitor live execution in real time.
- Q: What can be done after a campaign has run? — Retarget profiles based on how they interacted with the message, such as whether they opened it or clicked a link, to follow up with tailored messages, re-engage inactive users, or double down on interest.
Related pages:
- To review prerequisites before creating a campaign: campaign prerequisites (campaigns/get-started-with-campaigns.md)
- To create and schedule a campaign: Learn how to create and schedule a campaign (orchestrated/create-orchestrated-campaign.md)
- To orchestrate campaign activities: Learn how to orchestrate activities (orchestrated/orchestrate-activities.md)
- To add personalization in channel activities: Learn how to add personalization in Orchestrated campaigns (orchestrated/add-personalization.md)
- To start and monitor a campaign: Learn how to start and monitor a campaign (orchestrated/start-monitor-campaigns.md)
- To analyze and report on results: Learn about reporting (orchestrated/reporting-campaigns.md)
- To retarget profiles based on engagement after a campaign has run: Learn how to retarget based on feedback events (orchestrated/retarget.md)
Personas:
- marketer: Can create and schedule an Orchestrated campaign, then orchestrate activities on a visual canvas and add personalization using profile and target attributes. Can start the campaign in test mode, then publish it, monitor live execution, and analyze results using built-in reports and real-time dashboards. Can retarget profiles after the campaign has run, based on whether they opened or clicked the message. Where: “Key steps to create an Orchestrated campaign”.
Onboarding:
- Level: Beginner
- First minimal step: Create and schedule your Orchestrated campaign, defining when it should run.
- Success check: Live execution can be monitored in real time, tracking progress, checking for errors, and seeing how profiles flow through each step.
- Previous: Review the general campaign prerequisites before creating your campaign: Get started with campaigns (campaigns/get-started-with-campaigns.md)
- Next: Learn how to create and schedule a campaign: Create and schedule Orchestrated campaigns with Journey Optimizer (orchestrated/create-orchestrated-campaign.md); Learn how to orchestrate activities: Create Orchestrated campaigns with Adobe Journey Optimizer (orchestrated/orchestrate-activities.md)