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Configure Adobe Audience Manager for audience sourcing

Learn how to connect your Adobe Audience Manager (AAM) instance to Adobe Real-Time CDP Collaboration so you can source eligible first-party segments into the platform. After you create the connection, Collaboration retrieves audience membership from Adobe Audience Manager on a recurring schedule and makes those audiences available for overlap analysis and activation within your collaboration projects.

Prerequisites prerequisites

Complete all items in this section before starting the configuration workflow. Incomplete prerequisites are the most common reason setup fails or audiences do not appear after sourcing. Before following this guide, you must have completed account onboarding and setup.

Adobe Audience Manager access and permissions aam-access-and-permissions

Before proceeding, confirm that you have:

Segment eligibility requirements aam-segments-requirements

When you configure the connection, Collaboration automatically filters the segment list based on the following rules.

First-party data only

Only segments based on your own first-party data are available for sourcing. Segments that include traits from third-party data providers or AAM Audience Marketplace are excluded.

Recency filter

Only segments that were created or updated within the last 13 months are available for sourcing. Older segments are excluded during connection setup and on each subsequent refresh.

Consent requirements consent-requirements

All AAM segments sourced into Collaboration must be post-consent filtered. If an opt-out marker is present for a profile at export time, that profile is excluded before it reaches Collaboration.

Configure your Audience Manager connection configure-aam-connection

The configuration workflow is a multi-step wizard inside the Setup workspace. Complete each step in sequence. You can return to any step using the pencil icon on the final review screen before you create the connection.

Add a data connection add-data-connection

From the My audiences tab within the Setup workspace, select the add icon ( ) and then select Audience.

If this is your first audience, you may also select the Add audience option.

The Add audience workflow appears. Select Add a new data connection and then select Next.

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Select Adobe Audience Manager as the data connection select-aam

The data source selection screen lists all available connection types. Select Adobe Audience Manager as a data connection, and then select Next.

Confirm consent and data use confirm-consent-data-use

Before proceeding, confirm that you have applied any opt-outs required by law to the audience data you send to Collaboration. If you are unsure whether your data meets this requirement, review the governance policy and enforcement actions guide before proceeding. Select the confirmation checkbox and then select OK to proceed.

Provide connection details provide-connection-details

Next, enter a name and an optional description for this data connection. After the connection is created, the name you provide appears in the My data connections tab and helps you identify this source in the future.

When finished, select Next.

Review identity mapping review-identity-mapping

The Mapping screen is read-only. Collaboration automatically maps supported identity output from your AAM segments to Collaboration identity fields. See the following table for more information.

You can review the mapping, but you cannot modify it at this stage. Select Next to continue.

Schedule data refresh schedule-data-refresh

In the Schedule view, set the refresh frequency at which Collaboration retrieves updated audience membership data from your AAM segments, and define the active date range for sourcing.

Use the Frequency dropdown to select a refresh interval between one and six days. Then use the calendar to set start and end dates for audience sourcing. When the end date is reached, sourcing stops and previously sourced audiences expire.

Once finished, select Next.

Select audiences select-audiences

You can view a list of eligible segments that use first-party data source traits and were created or updated in the last 13 months.

Select the segments that you want to source into Collaboration. You can search by name or scroll to find specific segments. Select Next when you are finished.

Review and complete the connection review-and-complete

Review the full configuration summary before creating the connection. The summary screen shows the following sections:

Select the pencil icon ( ) next to any section if you need to make changes. Select Complete to confirm all sections.

A confirmation dialog appears, indicating that the data connection was created and that audience sourcing is in progress.

Review sourced audiences review-sourced-audiences

After you complete the wizard, Collaboration begins retrieving audience membership data from your selected AAM segments asynchronously. Navigate to Setup > My audiences to monitor progress.

Monitor audience sourcing progress monitor-progress

While Collaboration is retrieving your AAM segment data, a banner at the top of the My audiences workspace indicates that sourcing is in progress. Individual audiences appear in the list as sourcing completes for each segment.

View sourced audience details view-sourced-audience-details

Once sourcing completes, your AAM segments appear in the My audiences tab. The Source column identifies them as Adobe Audience Manager.

Select a row or the View audience option to open the detail view of a specific audience.

The detail view shows:

Use this view to confirm audience configuration and visibility settings before using the audience in collaboration projects. To update categories, connection access, or metadata visibility, see View and manage individual audiences.

Known limitations

Be aware of the following constraints when configuring and using the Audience Manager source connector:

Troubleshooting troubleshooting

Read this section to resolve common issues after you establish the initial connection.

Audiences are not appearing or sourcing is taking longer than expected

A segment I expected to select was not available during setup

Confirm that the segment:

The data connection shows a failed status after initially succeeding

Next steps next-steps

You have now configured Audience Manager as a data source in Collaboration. After sourcing completes, your audiences are available in the My audiences workspace and ready for use in collaboration projects. If your audiences do not appear after the initial sourcing process completes, review the troubleshooting section on this page.

From here, you can:

For other audience sourcing methods, see: