DocumentationExperience PlatformReal-Time CDP Collaboration

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Configure Snowflake for audience sourcing

Last update: April 13, 2026

Learn how to configure and connect your Snowflake Secure Data Share in the Adobe Real-Time CDP Collaboration UI to source audience data for activation and overlap analysis.

Overview overview

Snowflake is one of the supported options for sourcing first-party audience data into Collaboration. Other available methods include sourcing audiences from Experience Platform, connecting an AWS S3 bucket, or uploading a CSV file.

Follow the steps below to connect your Snowflake Secure Data Share and source your audience data into Collaboration. Once the setup is complete, you can review, activate, and manage your sourced audiences for your collaboration projects.

Prerequisites prerequisites

Before configuring your Snowflake connection, make sure you meet the following prerequisites:

  • You have created a Snowflake Share and set up the necessary permissions in your Snowflake account to grant Adobe access to your Snowflake Secure Data Share. Learn how to configure Snowflake permissions.

  • You have the following Snowflake Share values ready:

    • Share name
    • Account identifier
    • Schema
    • View

  • The audience data in your Snowflake Secure Data Share must meet the format requirements outlined in the Audience Sourcing Specification (v1.2) guide.

  • All match keys in your Snowflake audience file must also be enabled for your Collaboration account. Learn how to enable match keys or add new match keys to your account.

Set up Snowflake permissions setup-snowflake-permissions

Snowflake Secure Data Share provides a way to share live, read-only data securely between Snowflake accounts, without the need to copy or move the data. To grant Adobe access to your Secure Data Share, make sure to configure the appropriate permissions in your Snowflake account.

Before proceeding, ensure the following:

  • You have access to a Snowflake account.
  • Your Snowflake account is subscribed to private listings. You need administrator privileges on Snowflake to configure the required permissions.
  • You know your Snowflake account’s cloud provider and region.

Read the Snowflake documentation for more information on the necessary permissions.

Collect Adobe’s Snowflake account information collect-account-information

To get started, locate and note the Adobe Snowflake account identifier that matches your region. You will need this identifier to grant Adobe access in later steps.

Region
Snowflake Production Account Full Identifier
North America
ADOBE.AGORA_SF_02
EMEA
ADOBE.RTCDP_COLLABORATION_DEU1_EXTERNAL
Australia
ADOBE.RTCDP_COLLABORATION_AUS3_EXTERNAL

Create and grant access to Snowflake Share create-grant-access-to-share

Next, follow these steps to create a Secure Data Share in your Snowflake account and grant Adobe the read-only access to your audience data.

  1. Create a secure view with limited access to only the necessary columns from your source table.

    code language-sql 
    CREATE OR REPLACE SECURE VIEW my_database.my_schema.secure_view_for_adobe AS
SELECT
    column1,
    column2,
    column3
FROM my_database.my_schema.source_table;

  2. Create a new Snowflake Secure Data Share.

    code language-sql 
    CREATE OR REPLACE SHARE adobe_data_share;

  3. Grant USAGE privilege on the database to the Snowflake Secure Data Share so it can access objects within the database.

    code language-sql 
    GRANT USAGE ON DATABASE my_database TO SHARE adobe_data_share;

  4. Grant USAGE on the schema to the Snowflake Secure Data Share so it can access objects within the schema.

    code language-sql 
    GRANT USAGE ON SCHEMA my_database.my_schema TO SHARE adobe_data_share;

  5. Grant SELECT privileges on the secure view to the Snowflake Secure Data Share so Adobe can read your audience data.

    code language-sql 
    GRANT SELECT ON VIEW my_database.my_schema.secure_view_for_adobe TO SHARE adobe_data_share;

  6. Add Adobe’s Snowflake account to the Snowflake Secure Data Share using the correct identifier for your region. Refer to the region/account mapping table above.

    code language-sql 
    ALTER SHARE adobe_data_share ADD ACCOUNTS = <Account Identifier based on region from the mapping table>;

Collect Snowflake Share details collect-share-details

Finally, gather the details for your Snowflake Share as shown in the table below. You will need this information to set up the connection between your Snowflake Share and Collaboration.

Field
Example
Account Identifier
CUSTOMER_ORG.CUSTOMER_SNOWFLAKE_ACCOUNT
Share Name
adobe_data_share
Schema Name
customer_schema
View Name
secure_view_for_adobe

Configure your Snowflake connection configure-snowflake-connection

After completing the Snowflake permission configuration and ensuring all prerequisites are satisfied, you can now connect your Snowflake Secure Data Share to Collaboration to start sourcing your audiences.

From the My audiences tab within the Setup workspace, select the add icon ( Add icon. ) and then select Audience.

If this is your first audience, you may also select the Add audience option.

The My audiences tab in the Setup workspace with the add icon and Add audience option displayed.

The Add audience workflow appears. Select Add a new data connection and then select Next.

The Add audiences workspace with the Add a new data connection option highlighted. {modal="regular"}

Select Snowflake as the data connection select-snowflake

Next, select Snowflake as a data connection, followed by Next.

The data connection selection screen with Snowflake available as a selectable option.

Review audience file review-audience-file

A dialog appears, explaining the requirements of the Snowflake Share and the Snowflake audience file before you can start sourcing. Make sure your Snowflake Share is created with the correct share name, account identifier, schema, and view. To confirm that your audience data is formatted and structured correctly for use in Collaboration, review the Audience Sourcing Specification guide.

Once finished, select Start onboarding.

Prepare your Snowflake Share for onboarding dialog with a link to the Audience Sourcing Specifications.

Authenticate Snowflake Share connection authenticate-snowflake-share-connection

In this step, you need to provide the required Snowflake Share credentials to connect your Snowflake Share to Collaboration:

Field
Description
Example
Share name
The name of your Snowflake Share.
ADOBE_DATA_SHARE
Account identifier
The unique identifier of your Snowflake account.
CUSTOMER_ORG.CUSTOMER_SNOWFLAKE_ACCOUNT
Schema
The schema within your Snowflake Share that contains your audience data.
CUSTOMER_SCHEMA
View
The actual dataset that Collaboration pulls in audience data.
SECURE_VIEW_FOR_ADOBE

After entering all the required credentials, select Next.

The Snowflake Share connection form with the Share name, Account identifier, Schema, and View fields filled out, and the Next button highlighted.

A confirmation dialog appears at the bottom of the next page, confirming your Snowflake Share was successfully connected to Collaboration.

A confirmation dialog confirms your Snowflake Share connection was successfully established.

Provide name and description provide-name-description

In the Provide details view, enter a descriptive name and optional description for your Snowflake data connection. When finished, select Next.

Provide details screen displays the data connection's name and description, with the Next button highlighted.

Map fields map-fields

The Mapping screen is read-only at this time. You cannot add, delete, or apply transformations. Collaboration automatically maps source identity fields from your Snowflake Share data to target fields based on the Audience Sourcing Specification (v1.2).

Visually confirm the mapped fields and select Next to continue. You can also preview a sample data from your Snowflake Share with the Preview source data option.

Map fields screen displays the auto-mapped source and target fields, with the Preview source data and Next options highlighted.

When you choose to preview, the Snowflake Share data preview dialog appears with a sample data displayed in tabular format. Review this, then select Close.

Snowflake Share data preview dialog shows the sample data from your Snowflake Share and the Close option highlighted.

Schedule refresh frequency and date range refresh-frequency-date-range

Next, in the Schedule view, use the dropdown menu to select refresh frequency between one and six days. Then use the calendar icon to specify start and end dates for sourcing audience.

IMPORTANT
To manage your Collaboration credits effectively, set the refresh frequency to match or not exceed the update frequency of your underlying Snowflake data. The minimum supported refresh interval is once every six days.

Schedule screen highlights the refresh frequency and date range configurations, and the Next option.

Review and complete the connection review-and-complete

Finally, review your configuration settings in the summary screen. This view contains a summary of the following sections:

  • Data connection: Displays the Share name, account identifier, scheme and view of your Snowflake Share.
  • Details: Displays the name and optional description of your data connection to help identify it later.
  • Mapping: Displays how the source fields from your audience file map to target fields used in Collaboration.
  • Schedule: Displays how often the connection refreshes audience data and the active date range for sourcing.

Select the pencil icon ( Edit icon ) if you need to edit a section. Select Complete to confirm all sections.

Review screen displays a summary of data connection, details, mapping and schedule settings, with the Complete option highlighted.

A confirmation dialog confirms that the data connection was created successfully and audience sourcing is in progress.

Review sourced audiences review-sourced-audiences

After the setup is complete, Collaboration begins sourcing audiences from your Snowflake Share. If audience sourcing is in progress, a banner is displayed at the top of the view.

My audiences tab shows the Audience sourcing in progress banner.

TIP
Audience sourcing time varies based on the size of your Snowflake data and the refresh frequency you configured. Larger datasets or less frequent refresh schedules may take longer to appear in the My audiences workspace.

When the sourcing finishes, your audiences are available in the My Audiences tab with the same features and information as audiences sourced from Experience Platform.

My audiences tab shows a list of sourced audiences in tabular view.

When in grid view or table view, select a row item or View audience to see an overview of a specific audience. It displays the audience’s status, source, and data connection name, along with detailed panels for Identities, Categories, Connection access, and Metadata visibility. See how to view an individual audience for details.

Use this view to confirm audience configuration and visibility settings before using the audience in collaboration projects.

View your Snowflake data connection view-snowflake-connection

Your newly added Snowflake connection is immediately available in the My data connections tab. The audience source is displayed as Snowflake.

Your Snowflake data connection includes the same functionality and details as other audience data connections. Learn more about how to view and manage data connections.

My data connections tab shows the Snowflake data connection with sourcing status information.

Next steps next-steps

You have now successfully configured and connected your Snowflake as a data source in Collaboration. After sourcing completes, you can create collaboration projects, activate audiences, review overlaps and insights, and manage your audience settings and visibility.

For information about other audience sourcing methods, see the following documentations:

recommendation-more-help
real-time-cdp-collaboration-help-guide