Real-Time Customer Data Platform Help section-overview
Adobe Real-Time Customer Data Platform (Real-Time CDP) empowers you to unify customer data from multiple sources—both known and anonymous—into real-time, actionable profiles. This platform is a game-changer for delivering personalized customer experiences and driving smarter marketing strategies. As you explore, you’ll uncover how Real-Time CDP’s core capabilities—like data ingestion, profile management, governance, and activation—work together seamlessly to help you harness the full potential of your data. Whether you’re managing privacy compliance, refining audience segmentation, or activating data across channels, these resources will guide you step-by-step to achieve impactful results.
Real-Time Customer Data Platform Help
What's New
Stay updated on the latest features, improvements, and changes in Adobe Real-Time CDP.
Get Started with Adobe Real-Time CDP
Learn foundational concepts, workflows, and use cases for B2C and B2B scenarios to unify and activate customer data.
Administration Overview
Understand access control and sandbox management for effective administration in Real-Time CDP.
Privacy and Data Governance
Learn how to manage data privacy, enforce policies, and ensure compliance with GDPR and CCPA regulations.
Data Modeling in Real-Time CDP
Dive into data structuring, unification, and identity management using schemas and datasets.
Profile Management in Real-Time CDP
Learn how to manage profiles, account data, and merge policies for unified customer experiences.
Additional Resources
- Audiences and Segmentation - Master segmentation strategies, Audience Builder tools, and Customer AI for targeted personalization.
- Destinations in Adobe Experience Platform - Activate data across platforms with pre-built integrations, including marketing and B2B workflows.
- Real-Time CDP B2B Edition AI/ML Services - Leverage AI/ML services for predictive scoring, segmentation, and account-based marketing in B2B scenarios.
- Strategy and Resources - Optimize your use of Real-Time CDP with strategic guidance, migration planning, and performance guardrails.
Featured introductory videos featured-videos
View these three introductory videos to get a deeper understanding of Real-Time CDP, its architecture, interface, and how it fits in within the larger Adobe Experience Cloud.
Real-Time CDP as part of the Adobe Experience Cloud
Understand where Real-Time CDP fits within the larger Adobe Experience Cloud
Basic architecture of Adobe Experience Platform
Learn the high-level architecture of Adobe Experience Platform from a guided walkthrough of an overview diagram