Profile Management section-overview

Profile Management in Adobe Real-Time Customer Data Platform (RTCDP) empowers you to create a unified view of your customers and accounts by seamlessly integrating diverse data sources. Whether you’re working with individual profiles, account-level insights, or crafting rules to merge data effectively, this feature is designed to help you organize, analyze, and activate your data for personalized engagement. You’ll explore how profiles are created and enhanced for B2B contexts, manage data merging through merge policies, and utilize tools to view and activate profiles. Each topic builds on the last, offering a clear path to mastering customer data unification and activation.

Profile Management

Profiles in Adobe Real-Time Customer Data Platform

Learn how to unify, manage, and view customer data effectively using Real-Time Customer Profile, with features like browsing profiles, identity management, and merge policies.

Explore Profiles

Account Profiles in Adobe Real-Time CDP B2B Edition

Discover how to unify account data, manage account profiles, and activate account-based audiences for enhanced B2B marketing campaigns.

Learn About Account Profiles

Sources in Adobe Real-Time Customer Data Platform

Understand how Sources enable data ingestion and integration of external data, including B2B-specific schemas and Marketo Engage.

View Sources

Merge Policies Overview in Adobe Real-Time Customer Data Platform

Learn how merge policies prioritize and combine data to create unified customer profiles, with tools for managing them via APIs and UI.

Understand Merge Policies