Profiles section-overview
Real-Time Customer Profile in Adobe Real-Time Customer Data Platform (RTCDP) gives you a unified, actionable view of your customers by combining data from multiple sources into a single, real-time profile. This is essential for delivering personalized and consistent customer experiences across all channels. In this section, you’ll explore how identities are merged, how data is prioritized using merge policies, and how profiles can be viewed and enhanced, including specific features for B2B users like account and opportunity management. Each topic builds on the next to help you understand how to harness customer data effectively and confidently.
Profiles Overview and Features
Real-Time Customer Profile Overview
Learn about Real-Time Customer Profile in Adobe RTCDP, including features like identities, merge policies, and profile browsing.
Browse Profiles with B2B Enhancements
Discover how to browse profiles and utilize B2B-specific attributes, accounts, opportunities, and source records in Adobe RTCDP.