Account profiles section-overview
Account profiles in Adobe Real-Time Customer Data Platform B2B Edition bring together scattered data from multiple systems to create a unified, actionable view of your customer accounts. This powerful feature helps B2B marketers and data analysts drive effective campaigns by enabling better segmentation, personalization, and decision-making. In this section, you’ll learn how account profiles are managed, viewed, and activated for marketing use. Dive into topics like browsing account profiles, creating account-based audiences, and leveraging tools like lead-to-account matching. Each subsection builds on the last, providing a clear path to mastering account profiles and unlocking their full potential for your business goals.
Account Profiles
Account Profiles Overview
Discover how account profiles unify data from multiple sources to create a complete view of customer accounts in Adobe Real-Time CDP B2B Edition.
Guide to Account Profiles
Step-by-step guide to interact with account profiles, including lead-to-account matching, viewing details, and exploring related accounts.