Audiences and segmentation section-overview
Audiences and segmentation in Adobe Real-Time Customer Data Platform (RTCDP) empower you to connect with your customers in a more personalized and meaningful way. By grouping individuals based on shared traits, behaviors, or AI-driven predictions, segmentation helps you deliver tailored marketing experiences that resonate. This section introduces key tools like Audience Builder for creating and managing audience definitions, and Customer AI for generating predictive insights such as conversion likelihood. Whether you’re a marketer crafting targeted campaigns or a data analyst refining audience strategies, you’ll explore how these features work together to bring your customer data to life.
Audiences and Segmentation
Segmentation Overview
Learn how segmentation in Adobe Real-Time CDP enables personalized marketing by dividing customers into groups based on attributes or behaviors. Explore tools like Audience Builder and Customer AI.
Using Audience Builder
Master the use of Audience Builder to create and manage audiences with rules, attributes, and advanced techniques like nested queries.
B2B Segmentation Use Cases
Discover how to create targeted audiences in Real-Time CDP B2B Edition using attributes and relationships for common B2B scenarios.
View B2B Segmentation Examples
Customer AI Overview
Understand how Customer AI provides individual-level propensity scores for outcomes like conversion or churn, enabling better targeting and personalization.