Get started section-overview
Adobe Real-Time Customer Data Platform (RTCDP) empowers businesses to unify fragmented customer data, transforming it into rich, actionable profiles that drive personalized experiences and smarter marketing strategies. Whether you’re working with individual consumers (B2C), businesses (B2B), or both (B2P), RTCDP provides tailored tools to ingest, organize, and activate data in real time. As you explore this documentation, you’ll uncover how data flows through key stages—from ingestion to activation—while learning about advanced features like segmentation, governance, and AI-powered insights. Each section is designed to guide you step by step, helping you harness the full potential of your customer data.
Get Started with Real-Time CDP
Real-Time Customer Data Platforms Overview
Learn the foundational concepts and benefits of Adobe Real-Time CDP, including its unique features and editions tailored for B2C, B2B, and B2P use cases.
Explore Real-Time CDP Overview
Data Journey: From Raw Data to Insights
Understand the step-by-step process of transforming raw customer data into actionable insights using Adobe Real-Time CDP's capabilities.
Real-Time CDP B2C Edition
Step-by-step tutorial for ingesting, managing, and activating customer data tailored for B2C marketing and personalization strategies.
Real-Time CDP B2B Edition
Comprehensive guidance for leveraging Adobe Real-Time CDP's B2B-specific functionalities, including account-based marketing and advanced capabilities.