Data Journey section-overview
The Data Journey in the Real-Time Customer Data Platform (RTCDP) is your roadmap to turning raw, scattered customer data into meaningful, actionable insights that drive personalized experiences. It unfolds in five clear steps: collecting data from various sources (Ingestion), organizing it into a consistent format (Standardization), building a unified customer profile (Unification), identifying key audience groups (Segmentation), and delivering these insights to the right platforms (Activation). Each step works together seamlessly, helping you unlock the full potential of your data. Whether you’re aiming to refine your marketing strategies or enhance customer engagement, this journey equips you with the tools to make smarter, data-driven decisions.
Data Journey
RTCDP Data Journey Overview
Learn how Real-Time Customer Data Platform transforms raw data into actionable insights through the stages of ingestion, standardization, unification, segmentation, and activation.
Core Concepts in Real-Time CDP
Discover foundational concepts and terminology, including XDM, schema, profile, and segmentation, essential for navigating the Real-Time CDP platform.