Real-Time CDP B2B Edition section-overview

The Real-Time CDP B2B Edition is designed to help businesses unify fragmented customer data, enabling precise account-based marketing and audience segmentation. By connecting individual profiles to business accounts and leveraging multi-entity relationships, this platform empowers users to create tailored campaigns that drive meaningful engagement. The documentation guides you through an end-to-end workflow—from modeling B2B data and ingesting it, to exploring unified profiles, building multi-entity audiences, and activating them across destinations. Each step builds on the last, providing a clear path to harnessing the full potential of this powerful tool for B2B use cases.

Real-Time CDP B2B Edition Documentation

B2B Edition Tutorial Overview

Get an overview of the end-to-end B2B workflow tutorial, including account-based marketing concepts and multi-entity audience building.

Start the tutorial

Step 1: Model B2B Data in Adobe Experience Platform

Learn how to create schemas, define relationships, and enable schemas for Real-Time Customer Profile.

Model your data

Step 2: Ingest Account and Person Data into Real-Time CDP

Follow a step-by-step guide to ingest sample account and person data using predefined schemas.

Ingest your data

Step 3: View Unified Person and Account Profiles

Explore the unified profiles for individuals and accounts, including attributes and relationships.

View profiles

Step 4: Build a B2B Audience with Multi-Entity Segmentation

Learn how to create audiences based on account attributes using multi-entity segmentation.

Build your audience

Step 5: Activate the B2B Audience

Activate your B2B audience by mapping attributes and configuring destinations.

Activate your audience

Additional Resources