Real-Time CDP B2B Edition section-overview
The Real-Time CDP B2B Edition is designed to help businesses unify fragmented customer data, enabling precise account-based marketing and audience segmentation. By connecting individual profiles to business accounts and leveraging multi-entity relationships, this platform empowers users to create tailored campaigns that drive meaningful engagement. The documentation guides you through an end-to-end workflow—from modeling B2B data and ingesting it, to exploring unified profiles, building multi-entity audiences, and activating them across destinations. Each step builds on the last, providing a clear path to harnessing the full potential of this powerful tool for B2B use cases.
Real-Time CDP B2B Edition Documentation
B2B Edition Tutorial Overview
Get an overview of the end-to-end B2B workflow tutorial, including account-based marketing concepts and multi-entity audience building.
Step 1: Model B2B Data in Adobe Experience Platform
Learn how to create schemas, define relationships, and enable schemas for Real-Time Customer Profile.
Step 2: Ingest Account and Person Data into Real-Time CDP
Follow a step-by-step guide to ingest sample account and person data using predefined schemas.
Step 3: View Unified Person and Account Profiles
Explore the unified profiles for individuals and accounts, including attributes and relationships.
Step 4: Build a B2B Audience with Multi-Entity Segmentation
Learn how to create audiences based on account attributes using multi-entity segmentation.
Step 5: Activate the B2B Audience
Activate your B2B audience by mapping attributes and configuring destinations.
Additional Resources
- Next Steps: Continuing Your Journey with Adobe Real-Time CDP - Discover advanced features such as data ingestion, segmentation, governance, and developer tools.
- Example Use Case for Real-Time Customer Data Platform B2B Edition - Understand how the B2B Edition solves common data integration and segmentation challenges.
- Default Guardrails for Adobe Real-Time CDP B2B Edition - Learn about usage limits, best practices, and guidelines for optimal system performance.
- Architecture Upgrades to Real-Time CDP B2B Edition - Explore enhancements to scalability, performance, and new features in Real-Time CDP B2B Edition.