DocumentationReal-Time Customer Data Platform Guide

Next Steps: Continuing Your Journey

Last update: Wed Sep 17 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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  • Admin

Congratulations! You have successfully completed your first end-to-end workflow in Adobe Real-Time CDP. Whether you followed the B2C or B2B path, you have:

  • Ingested data
  • Created a unified profile
  • Built a targeted audience
  • Prepared it for activation

This foundational understanding is the perfect springboard for exploring the platform’s more advanced capabilities.

Where to Go Next

As you become more comfortable with the basics, consider exploring the following areas to deepen your expertise and unlock more value for your organization:

For Deeper Data Ingestion

  • Streaming Data
    Learn how to stream data in real time from your website or mobile app using the Adobe Experience Platform Web and Mobile SDKs.

    This is key to enabling in-the-moment personalization.

  • Enterprise Sources
    Explore the Sources catalog to connect directly to enterprise systems like:

    • CRMs: Salesforce, Microsoft Dynamics
    • Marketing Automation: Marketo Engage
      Automate your data ingestion pipelines with ease.

For Advanced Audience Building

  • Sequential Segmentation
    Build audiences based on a specific sequence of events, such as:
    “users who viewed a product and then added it to their cart but did not purchase.”

  • Computed Attributes
    Create profile attributes based on event-level data, like:

    • total lifetime spend
    • number of logins in the last 30 days
      These enable you to create more powerful segments.

For Stronger Governance

  • Data Governance Framework
    Learn how to apply Data Usage Labels and Policies (DULE) to your data.

    • Classify data based on sensitivity (e.g., PII)
    • Prevent certain types of data from being sent to specific destinations

    Ensures compliance and responsible data use.

For Developers

  • Platform APIs
    Explore the API documentation to learn how to programmatically:

    • Manage schemas
    • Ingest data
    • Query profiles
    • Build segments

    Essential for automating workflows and integrating with your tech ecosystem.

Training and Certification

To formalize your expertise and validate your skills, consider pursuing official Adobe training courses and professional certifications for:

  • Adobe Real-Time CDP
  • Adobe Experience Platform
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