Real-Time CDP B2C Edition (B2C) section-overview

Adobe Real-Time Customer Data Platform (B2C Edition) empowers businesses to turn raw customer data into actionable insights and marketing assets, enabling personalized experiences at scale. Whether you’re looking to retarget unauthenticated visitors, build tailored audiences, or activate data across multiple platforms, this step-by-step guide walks you through the entire process. Starting with data ingestion and unified profile creation, you’ll learn how to explore customer attributes, design meaningful audience segments, and activate them for campaigns. Each topic builds upon the last, creating a seamless workflow that boosts your ability to connect with customers in real time.

Real-Time CDP B2C Edition Tutorials

Offsite Retargeting Tutorial

Learn how to use Adobe Real-Time CDP (B2C Edition) for offsite retargeting of unauthenticated visitors with step-by-step guidance.

Start the tutorial

Step 1: Ingest Customer Data

Discover how to ingest customer data into Adobe Real-Time CDP, including schema creation and dataset setup.

Learn data ingestion

Step 2: View the Unified Profile

Explore unified customer profiles and learn about attributes, events, and identities in Adobe Experience Platform.

View profiles

Step 3: Build an Audience

Create meaningful audiences using Segment Builder, targeting specific customer profiles such as 'Gold Tier' members.

Build an audience

Step 4: Activate Audience to Destinations

Learn how to activate audiences by exporting data to destinations for marketing campaigns and personalization.

Activate audiences