Your First “Hello World” Tutorial (B2C)
Tutorial Overview and Prerequisites
Welcome to your first hands-on experience with Adobe Real-Time CDP!
This tutorial is designed to give you a quick, tangible “win” by walking you through a complete, end-to-end workflow.
You will start with a simple data file and end with an actionable audience — seeing firsthand how the platform transforms raw data into a valuable marketing asset.
This tutorial follows the Business-to-Consumer (B2C) model, focusing on individual customer profiles.
Our Goal for this Tutorial
By the end of this guided workflow, you will:
- Ingest a sample file of customer loyalty data
- View a unified customer profile created from that data
- Build an audience of “Gold Tier” members
- Prepare that audience for activation
This process will demystify the data journey and build your confidence in using the platform.
Prerequisites
Before you begin, ensure you have the following:
Requirement
Details
Access to Adobe Real-Time CDP
You will need login credentials and access to an Adobe Experience Platform instance with Real-Time CDP enabled.
Appropriate Permissions
You must have user permissions to perform:
- Manage Schemas
- Manage Datasets
- View Profiles
- Manage Audiences
- Manage Destinations
If you’re unsure about permissions, contact your system administrator.
- Manage Schemas
- Manage Datasets
- View Profiles
- Manage Audiences
- Manage Destinations
If you’re unsure about permissions, contact your system administrator.
Access to a Development Sandbox
It is strongly recommended to complete this tutorial in a development sandbox to avoid impacting live production. Your administrator can provide access.
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