DocumentationReal-Time Customer Data Platform Guide

Step 4: Activate the Audience

Last update: Wed Sep 17 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

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  • Admin

Creating an audience is a critical step, but its true value is realized when you put it into action. Activation is the process of sending your audiences and profile attributes to other platforms to power:

  • Marketing campaigns
  • Advertising
  • Personalization

This is accomplished through Destinations, which are pre-built integrations with a wide range of third-party systems.

In this step, you will simulate the activation of your Luma Gold Tier Members audience to a cloud storage destination.

In a real-world scenario, this would make a file containing your audience members available to another system, such as an external email marketing platform.

Activate to a Cloud Storage Destination

  1. Navigate to Connections > Destinations from the left-hand navigation.

  2. Select the Catalog tab to view all available destinations.
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  3. Use the search bar or the Category filter to find a cloud storage destination, such as:

    • Amazon S3
    • Azure Blob

  4. Select one to proceed.

  5. Click Set up to begin configuring the destination.

NOTE
For this tutorial, you do not need to complete authentication with real credentials. The goal is to understand the workflow.
In a real implementation, you would provide access keys and other details for your cloud storage account.

Activation Workflow

  1. After configuring the destination, go to the Browse tab and select Activate audiences.

  2. In the Select audiences step:

    • Find and select the checkbox next to the Luma Gold Tier Members audience.
    • Click Next.

Mapping Step

This step defines which data fields you want to send to the destination.

  • Source fields: Choose attributes to export, such as:

    • personalEmail.address
    • person.name.firstName
    • person.name.lastName

  • Target fields: Map these to the expected field names in the destination system.
    For a file-based destination, define the column headers here.

Ensure you have mapped at least one identity, such as the email address, which is required for most destinations.

Click Next to continue.

Review and Complete Activation

  1. Review all the details of your activation flow.
  2. If everything looks correct, select Finish.

Once the activation is complete, Real-Time CDP will generate a file (e.g., CSV) containing data for the three members of your Luma Gold Tier Members audience.
This file will be placed in the configured cloud storage location, completing the data journey — from raw ingestion to actionable marketing asset.

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