Real-Time CDP section-overview

The Real-Time Customer Data Platform (CDP) is designed to unify fragmented customer data into a single, actionable profile, enabling businesses to deliver personalized, data-driven experiences in real time. By breaking down data silos and combining insights from both known and anonymous interactions, Real-Time CDP empowers teams—from marketers to analysts—to make smarter decisions faster. You’ll explore how this platform integrates seamlessly with Adobe Experience Cloud, leverages AI for advanced insights, and tailors solutions for B2C, B2B, or hybrid B2P models. Dive in to see how these features come together to transform customer experience management at scale.

Real-Time CDP Overview

Introduction to Customer Data Platforms

Learn what Customer Data Platforms are, their importance in unifying fragmented data, and how they enable personalized customer experiences.

Start learning about CDPs

Introducing Adobe Real-Time Customer Data Platform

Discover the unique features of Adobe Real-Time CDP, including real-time data processing, unified profiles, AI-powered insights, and seamless integrations.

Explore Adobe Real-Time CDP

Editions Explained: B2B vs B2C vs B2P

Understand the differences between the B2C, B2B, and B2P editions of Real-Time CDP, and find the right fit for your business needs.

Compare CDP editions

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