Real-Time CDP section-overview
The Real-Time Customer Data Platform (CDP) is designed to unify fragmented customer data into a single, actionable profile, enabling businesses to deliver personalized, data-driven experiences in real time. By breaking down data silos and combining insights from both known and anonymous interactions, Real-Time CDP empowers teams—from marketers to analysts—to make smarter decisions faster. You’ll explore how this platform integrates seamlessly with Adobe Experience Cloud, leverages AI for advanced insights, and tailors solutions for B2C, B2B, or hybrid B2P models. Dive in to see how these features come together to transform customer experience management at scale.
Real-Time CDP Overview
Introduction to Customer Data Platforms
Learn what Customer Data Platforms are, their importance in unifying fragmented data, and how they enable personalized customer experiences.
Introducing Adobe Real-Time Customer Data Platform
Discover the unique features of Adobe Real-Time CDP, including real-time data processing, unified profiles, AI-powered insights, and seamless integrations.
Editions Explained: B2B vs B2C vs B2P
Understand the differences between the B2C, B2B, and B2P editions of Real-Time CDP, and find the right fit for your business needs.