What’s new? whats-new
Get a glimpse of the newest enhancements in Real-Time CDP product and documentation. For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates section of the monthly release notes.
Federated Audience Composition allows enterprises to compose data for better application across various use cases. With this new approach, as an Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to create and enrich Adobe Experience Platform audiences and attributes all in one system.
The Use Case Playbooks functionality is now generally available for all Real-Time CDP and Adobe Journey Optimizer customers. Use Case Playbooks are designed to assist users in overcoming challenges when starting with Real-Time Customer Data Platform or Adobe Journey Optimizer. When you’re unsure of where to begin or how to create the right assets for your desired use cases, Use Case Playbooks provide inspiration and create different assets for you to test and import to production environments when ready.
Use the sandbox tooling feature to improve configuration accuracy across sandboxes and seamlessly export and import configurations between sandboxes. You can use the sandbox tooling feature to select different objects and export them into a package.
Easily summarize event data into profile attributes via an intuitive UI for enhanced behavior-based segmentation, personalization, and activation. With this feature, you can create computed attributes in a self-serve manner, manage them, and use them in segmentation, Real-Time CDP destinations, or Adobe Journey Optimizer. Additionally, computed attributes simplify segmentation and journey workflows to help you seamlessly deliver relevant experiences.
The dataset export functionality is now generally available. See which datasets you can export based on the Experience Platform app you purchased, and check the guardrails for exporting datasets.
Execute upper-funnel marketing in Real-Time CDP, with partner-sourced prospect profiles and partner IDs to reach new customers and enrich your first-party data. Leverage cookieless identifiers and hashed PII from data partners of choice to reach net new customers and reduce third-party cookie dependency.