Privacy and data governance section-overview

Privacy and data governance in Adobe Real-Time Customer Data Platform (RTCDP) empower you to confidently handle customer data while adhering to privacy regulations like GDPR and CCPA. With features designed to manage access and deletion requests, enforce opt-out preferences, and support consent frameworks, you can ensure transparency and trust with your audience. Additionally, data governance tools like usage labels and compliance rules help you categorize and manage data responsibly, avoiding misuse during marketing activations. Together, these capabilities provide a structured approach to privacy and governance, offering clarity and control as you explore how to protect customer data and maintain compliance.

Privacy and Data Governance

Privacy Overview in Adobe Real-Time Customer Data Platform

Explore how Adobe Real-Time CDP helps marketers comply with privacy regulations like GDPR and CCPA through features like customer access, deletion requests, and opt-out preferences.

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Overview of Data Governance in Adobe Real-Time Customer Data Platform

Learn how to manage customer data with usage labels, marketing actions, and policy enforcement to ensure compliance with data regulations and usage policies.

Learn more about Data Governance Overview