Frequently asked questions faqs

Who is Account IQ designed for?

Answer. Account IQ is designed to serve D2C services, and TV Everywhere Programmers and MVPDs. However, there are minor differences between these versions. There are limitations and restrictions on what data can be shown to each group.

How far back does the data go?

Answer. Two years. Data retention policies prevent keeping data older than that.

How often is the data updated?

Answer. The data in Account IQ is updated on weekly and monthly basis.

Is it possible to filter out the test accounts?

Answer. The functionality to filter out the test accounts is not currently available, but the feature will be available in a future release.

Can I see the account sharing for different video categories?

Answer. Yes, you can see account sharing for specific category or a group of categories. For example, a D2C service set of regions, or a TV Everywhere collection of channels.

What is the data source used to identify credential sharing?

Answer. The service examines all of the subscriber streaming activity and enhances it with proprietary data sources. For D2C services, subscriber activity typically comes from repositories, such as Adobe Analytics or third-party data warehouses. For TV Everywhere, this includes all transactions between programmers and MVPDs processed by Adobe Pass.

What is the service or industry average?

Answer. For D2C services, the service reflects the baseline activity across all accounts. For TV Everywhere, the industry average reflects the total for all Programmers and MVPDs. In both cases, these values are displayed in the primary sharing indicators—Sharing level, Usage from shared accounts, and Overall sharing score.

Is AccountIQ an enforcement tool? If not, how do we use it to stop sharing?

Answer. Account IQ uses powerful analytics to provide insights. However, those insights can drive unlimited actions through integrations with Adobe products, such as Concurrency Monitoring, or your enterprise tools.

How effective is Concurrency Monitoring in mitigating sharing in industry?

Answer. Account IQ and Concurrency Monitoring (CM) detect different modes of sharing and are complimentary. CM is excellent at preventing sharing that occurs simultaneously. It’s therefore most effective during primetime viewing or for live events, such as sports. On the other hand, Account IQ looks at a broad set of historical data and therefore detects sharing that is not necessarily simultaneous. These two services can be combined for even more effective solution.

Can we identify particular accounts?

Answer. Yes, we can provide the list of Accounts from any segment along with their sharing metrics and characteristics.

How similar are Account IQ’s results compared to in-house solutions?

Answer. Account IQ has access to more data than any single streaming service and has a detection model based on over a decade of processing, which results in the most accurate results available.

How can I use the insights provided by Account IQ?

Answer. To Understand the scale and nature of sharing is the first step in our recommended best practices. Taking targeted action with specific accounts such as upselling or limiting streams is the second step. The full recommendation is to start small, measure the results of the action, and refine and scale the process.

Do we need to work with internal technology groups and distribution partners to implement measures like smart CM (Concurrency Monitoring)?

Answer. Not necessarily. Adobe Pass Support can work to create your own CM rules based on your Account IQ data.

Can I see how segments trend over time?

Answer. Yes. Operations impact graphs, track and display characteristics of a target segment over the life of the operation.