Work with segments work-with-segments
Segments are a collection of subscriber accounts that allow you to analyze credential sharing under user-defined conditions. You can use segments to examine different sets of subscriber accounts and generate corresponding data reports in tables and graphs. There are two types of segments in Account IQ:
-
Default segment: All accounts in your properties is an out-of-the-box segment in the system that includes all active subscriber accounts without specific conditions applied.
note note NOTE Using the default segment may prevent the display of certain tables like Video categories in segment, Sharing score by channels and MVPDs, and Usage pattern distribution for video categories. These tables can only accommodate and display data for up to 20 rows at a time. The remaining tables, graphs, and reports are the same for default and custom segments. -
Custom segments: These are tailored segments that enable you to group subscriber accounts from specific categories, such as D2C content types, programmers, channels, and MVPDs for analyzing credential sharing under user-defined conditions. Learn more about how to create a custom segment.
note important IMPORTANT All procedures described in this guide are based on custom segments. However, the concepts remain the same for default and custom segments.
When you go to the Actions and select the Segments tab in the left panel, a list of segments available in the system is displayed. The segments page lets you quickly assess key details about each segment in a tabular format. The details include the segment name, the number of video categories, metrics, operations using the current segment, last modified date and time, as well as the name of the segment creator.
You can perform the following functions with segments:
Create a new segment create-new-segment
The process of creating a new segment is similar for D2C services and TV Everywhere. The video categories will be different for each respective version of Account IQ.
To build a segment and analyze subscriber’s sharing behavior, select Create new segment at the upper-right.
Select Create new segment
| note note |
|---|
| NOTE |
| The video categories shown in the previous image, such as Regions and Content Types are just examples. When you log in to Account IQ, these labels display your company’s specific video categories. |
It opens a New segment page, which includes the following elements:
New segment page
A. Segment components B. Segment definition C. Segment summary
-
Segment components: An inventory of video categories and calculated metrics used to define a segment.
note note NOTE Use Show all to expand the list of segment components. To find a component quickly, search its name in search segment components rather than scrolling through the entire list. -
Segment definition: A canvas where you can drag and drop various segment components to build a segment.
-
Segment summary: A summary that estimates the qualified accounts based on the components in the segment definition and provides a brief overview of the segment during the evaluation period.
Perform the following steps to create a segment:
-
Type the name of your segment in Segment name that will be visible in the list of segments and during segment selection.
-
Type a detailed description of your segment in Segment description.
-
For example, drag Regions and content types from the segment components on the left panel and drop them into the Regions/Content types section within the Segment definition.
note note NOTE You can create a segment based on either regions or content types. View the associated content types of a region from a dropdown menu. If you start by adding a content type in the Regions/Content types section, you can only add content types as subsequent components.
If you start by adding a Region in the Regions/Content types section, a decision dialog box is displayed.
Add segment component as a region or its content types dialog
Decide whether you want to compare specific regions or a segment based on the content types associated with a region.
Select As a region to add regions to the Regions/Content types section.
Select As its content types to add content types of a region.
-
Drag Metrics from the segment components on the left panel and drop them into the Metrics section within the Segment definition.
Select an operator and assign a value for the added metric
After adding metrics in the segment definition, choose an operator from Select an operator dropdown menu and assign a value using Select an option.
Adjust values for certain metrics by using the upward arrow to increase and the downward arrow to decrease.
-
Drag Calculated Metrics from the segment components on the left panel and drop them into the Calculated Metrics section within the Segment definition.
Select an operator and assign a value for the added calculated metric
After adding calculated metrics in the segment definition, Select an operator from the dropdown menu and assign a value using Select an option.
note note NOTE All the metrics and calculated metrics you drop under the segment definition are accompanied by appropriate operators to assign values to the respective metrics and calculated metrics. -
Review the segment details in the Segment summary to decide the changes you want to implement across the segment.
-
Select Last week or Last month from the Evaluation period dropdown menu to estimate summary values for the past week or month.
-
Select Update estimation to calculate the number of estimated qualified accounts in the current segment based on the selected evaluation period.
-
Select Save segment.
The segment you’ve created is now available in the segment list.
To build a segment and analyze subscriber’s sharing behavior, select Create new segment at the upper-right.
Select Create new segment
It opens a New segment page, which includes the following elements:
New segment page
A. Segment components B. Segment definition C. Segment summary
-
Segment components: An inventory of programmers and channels, MVPDs, metrics, and calculated metrics used to define a segment.
note note NOTE Use Show all to expand the list of segment components. To find a component quickly, search its name in search segment components rather than scrolling through the entire list. -
Segment definition: A canvas where you can drag and drop various segment components to build a segment.
-
Segment summary: A summary that estimates the qualified accounts based on the components in the segment definition and provides a brief overview of the segment during the evaluation period.
Perform the following steps to create a segment:
-
Type the name of your segment in Segment name that will be visible in the list of segments and during segment selection.
-
Type a detailed description of your segment in Segment description.
-
Drag Programmers and Channels from the segment components on the left panel and drop them into the Programmers/Channels section within the Segment definition.
note note NOTE You can create a segment based on either programmers or channels. View the associated channels with a programmer from a dropdown menu. If you start by adding a Channel in the Programmers/Channels section, you can only add channels as subsequent components.
If you start by adding a Programmer in the Programmers/Channels section, a decision dialog box is displayed.
Add segment component as a programmer or its channels dialog
Decide whether you want to compare specific programmers or a segment based on the channels associated with a programmer.
Select As a programmer to add programmers to the Programmers/Channels section.
Select As its channels to add all channels of a programmer.
-
Drag MVPDs from the segment components on the left panel and drop them into the MVPDs section within the Segment definition.
note note NOTE When you log in as a programmer, an MVPD named xfinity appears as a standalone option in the MVPDs section. You cannot combine it with any other MVPD. -
Drag Metrics from the segment components on the left panel and drop them into the Metrics section within the Segment definition.
Select an operator and assign a value for the added metric
After adding metrics in the segment definition, choose an operator from Select an operator dropdown menu and assign a value using Select an option.
Adjust values for certain metrics by using the upward arrow to increase and the downward arrow to decrease.
-
Drag Calculated Metrics from the segment components on the left panel and drop them into the Calculated Metrics section within the Segment definition.
Select an operator and assign a value for the added calculated metric
After adding calculated metrics in the segment definition, Select an operator from the dropdown menu and assign a value using Select an option.
note note NOTE All the metrics and calculated metrics you drop under the segment definition are accompanied by appropriate operators to assign values to the respective metrics and calculated metrics. -
Review the segment details in the Segment summary to decide the changes you want to implement across the segment.
-
Select Last week or Last month from the Evaluation period dropdown menu to estimate summary values for the past week or month.
-
Select Update estimation to calculate the number of estimated qualified accounts in the current segment based on the selected evaluation period.
-
Select Save segment.
The segment you’ve created is now available in the segment list.
Manage segments manage-segments
You can select a segment from the segment list and then perform the following actions:
Select a segment to edit, duplicate, or delete
A. Default segment B. Video categories
You cannot edit, duplicate, or delete the default segment named All accounts in your properties.
Edit a segment edit-segment
-
Navigate to the Segments tab under Actions in the left panel to view a list of segments.
-
Select a segment you want to edit.
-
Select Edit.
-
Modify segment details, such as the segment name, description, or components in the Segment definition.
note tip TIP Use Clear all to remove all segment components within each section under segment definition at once. Alternatively, select the cross button to remove individual items. 
Select Clear all to remove all segment components at once
-
Select either Update segment to update the existing segment or Save as new segment to create a new segment with the changes.
note note NOTE Updating segments that are currently undergoing operations is not allowed. Saving changes as a new segment is the only option for segments with ongoing operations.
Duplicate a segment duplicate-segment
- Navigate to the Segments tab under Actions in the left panel to view a list of segments.
- Select a segment you want to duplicate.
- Select Duplicate.
A copy of the selected segment is generated and placed at the end of the segment list. You can edit the necessary details in the duplicated segment and then either update the duplicate segment or save it as a new segment.
Delete a segment delete-segment
-
Navigate to the Segments tab under Actions in the left panel to view a list of segments.
-
Select a segment you want to remove.
Select multiple segments to delete them in a single operation. You can also select a checkbox at the left of the Segment Name to delete all segments at once.
note note NOTE You can only delete more than one segment or all segments if none of the segments are used by operations. Moreover, deleting the default segment named All accounts in your properties is not allowed. It will remain unselected when you attempt to delete all segments at once. 
Select multiple segments to delete more than one segment
-
Select Delete.
-
Confirm to Delete in the dialog to remove the segment permanently.
note note NOTE The segment is permanently deleted from the system, and you cannot undo this action.