Best practices

Last update: April 8, 2024

Account IQ enables you to identify credential sharing, measure its scope and impact, segment relevant cohorts, and track the effect of targeted actions. It offers a variety of tools, charts and reports used to understand and manage shared accounts that can be used in any number of ways. Each streaming service approaches this behavior and develops processes that match their unique goals, and the product is designed to flexibly meet those needs. However, there are some rules of general practices that can be applied to a broad set of scenarios.

Analyze and understand

Account IQ tools assist in understanding the nature and breadth of credential sharing on your business, from the highest-level charts that display the percentage of shared accounts to the lowest level exports that report the characteristics of individual accounts. Especially at the outset, use these tools to explore the data and identify unusual or interesting cohorts or behavioral patterns – indicating high levels of sharing for example. Then, segments representing a particular opportunity or objective can be identified.

To understand nature and impact of sharing on your business:

  • Start by reviewing any and all potentially relevant data.

  • Identify and analyze sharing in the context of your objectives.

  • Identify patterns and behavior to target.

Take targeted incremental action

With a defined target segment, take action. By starting small with a well-defined segment, you lower your risk of unintentional consequences and can better understand the outcome. No matter where you are along your path, you can always refine or expand the target of your operation.
To start small and ramp up is a prudent approach. Use previously identified segments and take actions (as experiments) with specific objectives.

Use the Operation tool to define the target segment and an operational time interval. This will allow you to track effects in the next phase.

  • Identify a well-defined, representative set (or subset) of users to act on.

  • Create an operation that defines the target segment and operation time interval.

  • Depending on objectives such as upselling, increasing ad load, or mitigating access to fraudulent accounts, take relevant actions on the defined user set, such as in-app offers, extra ads, or requiring multi-factor authentication.

Track and measure the impact of actions

Actions require time to take effect. Use the operation and associated charts to track the operation state and segment characteristics throughout subsequent weeks or months of the operation time interval. Combine this information with any other analytics to answer or understand the outcome. For example: What percentage of borrowers converted to subscribers? How many additional ads were viewed? Did the number of borrowers decrease?

  • Use operation charts and other analytics to track and measure the effect of actions.