General usage reports general-usage-reports

Account IQ reports are basic analytic tools that let you drill into your data to isolate cohorts, identify anomalies, and build an understanding of your account characteristics.

General usage reports page provides tools to carve out subgroup metrics based on the number of account devices in use, IPs detected, and their respective zip codes.

The reports are all based on the current segment selected from the Segments and time interval panel. You can fine tune your selection and further narrow it down by specifying (number of devices, number of IPs, and number of zip codes) thresholds in the Snapshot Overview-Accounts above thresholds panel.

Play requests and unique subscribers playreq-uniquesubs

The line graphs here gives you a view of the changes over time of values, such as Play Requests and Unique Subscribers in a selected time interval for the defined segment.

The x-axis represents the time based on the current interval and the y-axis represents basic subscriber activity metrics during that period. The line graphs help you visualize and compare activity of the subscribers in the current segment. Depending on the version of Account IQ the metrics include:

Snapshot overview-accounts above thresholds snapshot-overview

Fine tune your analytics and reports using this additional filter to set various usage thresholds. Once you have selected a segment, you can also use following filters to further analyze subscriber behavior:

When you update threshold values in Accounts Segment-based on selected thresholds panel, you will view the effect in:

Accounts segment-based on selected thresholds account-segments-basedon-segments

The Accounts Segment-based on selected thresholds panel gives you options to set thresholds (between 1 and 10) for number of devices, number of IPs, and number of Zip codes.

The graph shows you the:

Devices per week (or month) per account devices-week-account

This bar graph provides insights into usage behavior in terms of how the subscribers are using their devices to access content.

The x-axis plots Number of Accounts, and y-axis plots Number of Devices. Based on the threshold you set for number of devices per account, it marks the absolute number of subscriber accounts consuming content from a specific number of devices in a week’s duration.

When hovering over a bar (specific to number of devices), a label appears that gives information about the number of subscriber accounts (and the percentage out of total subscriber accounts in the segment) that are streaming channel content using those many devices in a week.

The graph also marks the following:

The donut provides an alternate view of the devices in use by accounts in the current segment above the set threshold.

Locations per week (or month) per account locations-week-account

Similar to the metric for Devices per week (or month) per account, the Locations per week (or month) per Account metric lets you analyze the subscriber account usage from different locations. The x-axis plots Number of Accounts, and y-axis plots Number of Locations.

Once you have set the threshold for the number of locations, you can use the graph to identify the following:

Ips per week (or month) per account ip-week-account

Similar to the metric for Number of Locations per week per account, the Number of IPs per week per account metric lets you evaluate the amount of change at the source of streaming for the current segement.

The x-axis plots Number of Accounts, and y-axis plots Number of IPs.

Once you have defined a segment and set the threshold for the number of IPs, you can use the graph to identify the following:

Accounts segment-historical view account-segment-historical-view

The Historical View bar graph helps you compare the usage metrics across different time intervals. Also, it collectively plots the various usage metrics, such as Devices per week (or month) per account, Locations per week (or month) per account, and IPs per week (or month) per account.