2025 Mix Modeler release notes
Last update: November 12, 2025.
These release notes cover the latest release of Mix Modeler. Mix Modeler releases operate on a continuous delivery model, which allows for an approximate monthly release cadence. Accordingly, these release notes get updated, so check them regularly.
November 2025
Plans tracking
Allow users to understand how the execution of marketing plans tracks to what is planned. So you can feel confident how marketing performs. Or identify opportunities and risks earlier to correct course and achieve business goals. The Performance to plan visualizations are updated and allow configuration for metrics and granularity.
November 12, 2025
November 12, 2025
Channel synergy insights
Reveal how marketing channels work together to create greater impact. With these insights, you can confidently explain past marketing performance and adjust marketing spend accordingly to maximize the overall return of your marketing portfolio. A Channel synergy matrix is available in Model insights and Plan insights.
November 12, 2025
November 12, 2025
Fixes
Fixes for following tickets:
- AMM-2920: Plans creation flow and migration.
- AMM-3282: Scientific notation for vary small numbers in large grids.
November 12, 2025
November 12, 2025
September 2025
Dataset mapping validations
Added validations to Experience Platform dataset mappings for harmonized fields.
September 9, 2025
September 9, 2025
Context menu on links to model and plans
Enabled browser context menu on links to models and plans. You can now use that browser context menu to open a specific plan or model in a new tab or window.
September 9, 2025
September 9, 2025
Fixes
Fixes for following tickets:
- AMM-3101: Fixed incorrect mapping creation for rules:
event_datewas passed as field name instead oftimestamp. - AMM-3092: Fixed unable to change the channel max constraint value on a duplicated budget based plan.
- AM3130: Fixed wrong Run frequency information on a detail popup window of a model.
- AMM3158: Updated labels for the Select target metric options as part of the Optimize pane in the Plans create interface.
- AMM 3176: Fixed unable to view Breakdown by channel visualization in Attribution tab in Model Insights.
September 9, 2025
September 9, 2025
Fixes
Fixes for following tickets:
- AMM-3174: Improved experience when no existing plans are available.
- AMM-3216: Enhanced validation for custom date ranges.
- AMM-3240: Fixed run model frequency display.
September 23, 2025
September 23, 2025
July - August 2025
Compare plans update
The Compare plans UI now shows additional details for paid marketing: ROI or CPA, and revenue.
August 20, 2025
August 20, 2025
Harmonization updates
All datasets rules now use a similar generic Map to harmonized fields experience, irrespective of the dataset type. When you map a standard harmonized field from a summary dataset, Mix Modeler tries to deduce the corresponding Experience Platform dataset field automatically.
July 29, 2025
July 29, 2025
Enhanced plan marginal ROI/CPA optimization
Allows you to improve how marketing budgets are distributed over time. Instead of converging marginal ROI/CPA across the full planning period, you can optimize across months while preserving monthly spend patterns.
July 8, 2025
July 8, 2025
May - June 2025
Goal based plans
Next to budgets, you can define a goal (target) when you create or edit a plan. Examples of target metrics are revenue, conversion, CPA, or ROI.
June 18, 2025
July 8, 2025
Spend pattern config
When you build a plan, you now do have the option to use historical reference data (like past marketing spend data and insights) when defining the spend pattern for for each budget date range.
May 14, 2025
May 14, 2025
Advanced plan configurations
You can define advanced configurations for your plan, like average revenue per conversion and channel costs.
May 14, 2025
May 14, 2025
March - April 2025
Model drift detection
When you open a model, you are prompted to retrain the model when model drift is detected.
April 3, 2025
May 7, 2025
Marginal channel return in plan insights
A marginal channel return visualization is added to Plan insights, which shows marginal break even and plan return for all or selected channels.
April 3, 2025
April 24, 2025
January - February 2025
Nested conditions
You can create nested conditions using AND and OR when you define an eligible data population as part of the configuration of a model.
January 15, 2025
February 18, 2025
View reports
You can view a report on a conversion or a marketing touchpoint you have defined as part of harmonizing data.
January 15, 2025
February 18, 2025
Delete confirmations
January 15, 2025
February 18, 2025
Factors UI improvement
You can select which factors you want to display in Model insights.
January 15, 2025
February 18, 2025
Error handling
User-friendly error messages and improved user experience for error scenarios in data harmonization and plans.
February 18, 2025
February 18, 2025
Model status
Redefinition of model statuses across the model lifecycle.
February 18, 2025
February 18, 2025
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