Generate full content with AI Assistant generative-full-content

IMPORTANT
Before starting using this capability, read out related Guardrails and Limitations.
You must agree to a user agreement before you can use AI Assistant in Journey Optimizer. For more information, contact your Adobe representative.

Use AI Assistant in Journey Optimizer to generate complete content experiences across your email, web, landing pages, and push notification channels. AI Assistant helps you optimize the impact of your deliveries by creating comprehensive content that resonates with your audience.

For Email and Web Channels email-web-channels

AI Assistant can produce complete content experiences for your email campaigns, web pages, and landing pages, generating both text and images. This robust functionality helps you create compelling, on-brand content that connects with your audience across all digital touchpoints.

Access and configure access-configure

Before you begin creating content with AI Assistant, you will need to set up your campaign or journey and open the content editor. Use the steps below to prepare your workspace and access the AI Assistant panel.

  1. Create and configure your campaign or journey:

    • Email: After creating and configuring your email campaign, click Edit content. Learn more
    • Web: After creating and configuring your web page, click Edit web page. Learn more
    • Landing Page: After creating and configuring your landing page, click Open designer. Learn more
  2. From the right-hand menu, select AI Assistant (or Show Content Assistant for web).

    AI Assistant panel showing brand selection and prompt field {modal="regular"}

Generate content generate-content

With AI Assistant open, you can now configure the generation settings to create content that matches your brand and campaign goals. Customize text and image parameters, add brand assets, and provide prompts to guide the AI in generating relevant variations for your audience.

  1. Select your Brand to ensure AI-generated content aligns with your brand specifications. Learn more on Brands.

  2. Fine tune the content by describing what you want to generate in the Prompt field.

    If you are looking for assistance in crafting your prompt, access the Prompt Library which provides a diverse range of prompt ideas to improve your campaigns. Learn more on prompt best practices

    Prompt field with Prompt Library button {modal="regular"}

  3. For Emails, you can toggle the Subject line and Preheader options to include them in the variant generation.

  4. Tailor your prompt with the Text settings option:

    • Communication strategy: Choose the most suitable communication style for your generated text.

    • Languages: Choose the language of your generated content.

    • Tone: The tone should resonate with your audience. Whether you want to sound informative, playful, or persuasive, AI Assistant can adapt the message accordingly.

      Text settings panel showing Communication strategy, Languages, and Tone options {modal="regular"}

  5. Choose your Image settings:

    • Content type: This categorizes the nature of the visual element, distinguishing between different forms of visual representation such as photos, graphics, or art.

    • Visual intensity: You can control the image’s impact by adjusting its intensity. A lower setting (2) will create a softer, more restrained appearance, while a higher setting (10) will make the image more vibrant and visually powerful.

    • Color & tone: The overall appearance of the colors within an image and the mood or atmosphere it conveys.

    • Lighting: This refers to the lightning present in an image, which shapes its atmosphere and highlights specific elements.

    • Composition: This refers to the arrangement of elements within the frame of an image

      Image settings panel displaying Content type, Visual intensity, Color and tone, Lighting, and Composition options {modal="regular"}

  6. From the Reference content menu, click Upload file to add any brand asset which contains content that can provide additional context AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded reference content drop-down. Simply toggle the assets you wish to include in your generation.

    Brand assets section with Upload brand asset button {modal="regular"}

  7. Once your prompt is ready, click Generate.

Refine and finalize refine-finalize

After generating content variations, you can fine-tune the results to ensure they meet your exact requirements. Review the brand alignment, adjust tone and language, and prepare the content for activation in your campaign or journey.

  1. After generation, browse through the Variations.

  2. Click the percentage icon to view your Brand Alignment Score and identify any misalignments with your brand.

    Learn more on Brand alignment score.

    Brand Alignment Score panel showing percentage score {modal="regular"}

  3. Click Preview to view a full-screen version of the selected variation or Apply to replace your current content.

  4. Navigate to the Refine option within the Preview window to access additional customization features:

    • Rephrase: Rewrite the message while preserving its meaning. This option helps you generate alternative wording, improve flow, or adjust phrasing without changing the core message.

    • Use simpler language: Leverage AI Assistant to simplify your language, ensuring clarity and accessibility for a wider audience.

    • Translate: Simplify your language to ensure clarity and accessibility for a wider audience.

    • Change tone: Adjust the tone of the message to better match your communication style, i.e. making it more friendly, professional, urgent, or inspirational.

    • Change Communication strategy: Modify the messaging approach based on your objectives, such as creating urgency, or emphasizing exciting appeal.

      Refine menu displaying options {modal="regular"}

  5. Open the Brand Alignment tab to see how your content aligns with your brand guidelines.

  6. Click Select once you found the appropriate content.

    You can also enable experiment for your content. Learn more

  7. Insert personalization fields to customize your content based on profiles data. Then, click the Simulate content button to control the rendering, and check personalization settings with test profiles. Learn more

  8. Review and activate your content:

    • Email: When you have defined your content, audience and schedule, you are ready to prepare your email campaign. Learn more
    • Web: Once you defined your web campaign settings and edited your content as desired, you can review and activate your web campaign. Learn more
    • Landing Page: Once your landing page is ready, you can publish it to make it available for use in a message. Learn more

For Mobile Channels mobile-channels

AI Assistant also supports content generation for mobile push notifications, enabling you to create engaging titles, messages, and images for your mobile apps. This helps you maintain consistent, high-quality communication across all customer touchpoints, including mobile.

Access and configure mobile-access-configure

To use AI Assistant for push notifications, first set up your push campaign and open the content editor. The steps below will guide you through preparing your campaign and accessing the AI Assistant tools.

  1. After creating and configuring your push notification campaign, click Edit content.

    For more information on how to configure your push notification campaign, refer to this page.

  2. Fill in the Basic details for your campaign. Once done, click Edit content.

  3. Personalize your push notification as needed. Learn more

  4. Access the Show AI Assistant menu.

    Push notification editor with AI Assistant panel opened {modal="regular"}

Generate content mobile-generate-content

Once you have accessed AI Assistant for push notifications, you can configure the generation settings to create compelling mobile content. Define your text and image preferences, select brand assets, and use prompts to generate push notification variations that engage your mobile users.

  1. Enable the Use original content option for AI Assistant to personalize new content based on the selected content.

  2. Select your Brand to ensure AI-generated content aligns with your brand specifications. Learn more on Brands.

    Note that Brands feature is released as a private beta and will be progressively available to all customers in future releases.

  3. Fine tune the content by describing what you want to generate in the Prompt field.

    If you are looking for assistance in crafting your prompt, access the Prompt Library which provides a diverse range of prompt ideas to improve your campaigns.

    AI Assistant with Prompt field and options {modal="regular"}

  4. Choose which field you want to generate: Title, Message and/or Image.

  5. Tailor your prompt with the Text settings option:

    • Communication strategy: Choose the most suitable communication style for your generated text.

    • Languages: Choose the language of your generated content.

    • Tone: The tone of your push notifications should resonate with your audience. Whether you want to sound informative, playful, or persuasive, AI Assistant can adapt the message accordingly.

      Text settings panel for push notifications {modal="regular"}

  6. Choose your Image settings:

    • Content type: This categorizes the nature of the visual element, distinguishing between different forms of visual representation such as photos, graphics, or art.

    • Visual intensity: You can control the image’s impact by adjusting its intensity. A lower setting (2) will create a softer, more restrained appearance, while a higher setting (10) will make the image more vibrant and visually powerful.

    • Color & tone: The overall appearance of the colors within an image and the mood or atmosphere it conveys.

    • Lighting: This refers to the lightning present in an image, which shapes its atmosphere and highlights specific elements.

    • Composition: This refers to the arrangement of elements within the frame of an image

      Image settings for push notifications {modal="regular"}

  7. From the Reference content menu, click Upload file to add any brand asset which contains content that can provide additional context AI Assistant or select a previously uploaded one.

    Previously uploaded files are available in the Uploaded reference content drop-down. Simply toggle the assets you wish to include in your generation.

  8. Once your prompt is ready, click Generate.

Refine and finalize mobile-refine-finalize

After reviewing your generated push notification variations, you can polish the content to perfection. Use refinement tools to adjust language and tone, verify brand alignment, and personalize the content before activating your push campaign.

  1. Browse through the generated Variations.

  2. Click the percentage icon to view your Brand Alignment Score and identify any misalignments with your brand.

    Learn more on Brand alignment score.

    Generated push notification variations with Brand Alignment Score {modal="regular"}

  3. Click Preview to view a full-screen version of the selected variation or click Apply to replace your current content.

  4. Navigate to the Refine option within the Preview window to access additional customization features:

    • Use as reference content: The chosen variant will serve as the reference content for generating other results.

    • Rephrase: Rewrite the message while preserving its meaning. This option helps you generate alternative wording, improve flow, or adjust phrasing without changing the core message.

    • Use simpler language: Leverage AI Assistant to simplify your language, ensuring clarity and accessibility for a wider audience.

    • Change tone: Adjust the tone of the message to better match your communication style, i.e. making it more friendly, professional, urgent, or inspirational.

    • Change Communication strategy: Modify the messaging approach based on your objectives, such as creating urgency, or emphasizing exciting appeal.

      Refine options for push notifications {modal="regular"}

  5. Open the Brand Alignment tab to see how your content aligns with your brand guidelines.

  6. Click Select once you found the appropriate content.

    You can also enable experiment for your content. Learn more

  7. Insert personalization fields to customize your push notification content based on profiles data. Then, click the Simulate content button to control the rendering, and check personalization settings with test profiles. Learn more

When you have defined your content, audience and schedule, you are ready to prepare your push campaign. Learn more

How-to video video

Learn how to use AI Assistant in Journey Optimizer to generate full content experiences.

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