Simplified architecture setup
Adobe Journey Optimizer B2B Edition is now available using a simplified architecture. With this architecture, Journey Optimizer B2B Edition and Marketo Engage are no longer on the same system and same data store. Journey Optimizer B2B Edition receives data only from Adobe Experience Platform. However, it continues to rely on Marketo Engage entitlements and some backend features, such as email delivery, to provision and configure the system.
The simplified architecture is the foundation that unlocks new capabilities in Journey Optimizer B2B Edition:
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Easily unify and scale your data: The new platform supports complex data models, including custom objects, buying groups, and account events.
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Connect multiple Adobe Marketo Engage instances: Manage and unify data from several Marketo Engage environments in one place.
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Keeps your data safe: Advanced privacy and security features that help protect your customer information. (Coming soon)
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Built for the future: This upgrade sets you up for ongoing improvements and innovation.
For environments that are provisioned for this architecture, use the following guidelines for configuration.
Use this checklist to complete Journey Optimizer B2B Edition setup on the simplified architecture.
1. Generate B2B namespaces and schemas
2. Configure XDM fields and events
3. Configure tracking and email deliverability
To send emails from Journey Optimizer B2B Edition on the simplified architecture, configure the email tracking and deliverability in the attached Marketo Engage production instance and in the Journey Optimizer B2B Edition app.
4. Configure additional content channels
To support marketers for including other channels in their journeys, configure additional channels.
5. Connect Marketo Engage instance to support journey actions (optional)
If you plan to supplement Journey Optimizer B2B Edition capabilities with campaigns and programs in Marketo Engage, set up support for Marketo Engage actions. These action allow your marketing teams to coordinate their account-based marketing in Journey Optimizer B2B Edition and lead-based marketing efforts in Marketo Engage.
6. Enable user access
When provisioning is complete, sandboxes are bound, and initial setup tasks are complete, configure Journey Optimizer B2B Edition and Marketo Engage access for your team and users.