2025 release notes 2025-release

When designing your emails, you can now add your own custom CSS directly within the Email Designer. This capability enables you to apply advanced and specific styling, for greater flexibility and control over the appearance of your content.

For more information, refer to the detailed documentation.

You can now create and customize your own Brands to clearly define your visual and verbal identity across communications. With the Brand alignment score, you can receive real-time feedback on how well your content reflects your brand's tone, style, and guidelines, helping you stay consistently on-brand with every message you send.

For more information, refer to the detailed documentation.

The Delivery alerting feature is an alert management system that enables a group of users to automatically receive notifications containing information on the execution of their deliveries.

For more information, refer to the detailed documentation.

You can now access Dynamic Reporting which provides fully customizable and real-time reports to measure the impact of your marketing activities. It adds access to profile data, enabling demographic analysis by profile dimensions such as gender, city and age in addition to functional email campaign data like opens and clicks. Dynamic reporting is also available for multilingual email deliveries and transactional messages.

This capability is only available on demand. To gain access, contact your Adobe representative. Your server must be upgraded to 8.8.1 minimum. Refer to the Client Console release notes.

For more information, refer to the detailed documentation.

Your technical administrators can now define one or several brands to centralize the parameters that affect a brand's identity. This includes the brand logo, the domain of the landing pages' access URL, or message tracking settings. You can create these brands and link them to messages or landing pages. This configuration is managed in templates. Branding options are available for all channels, including SMS and Direct mail.

This capability is only available on demand, for new implementations. To gain access, contact your Adobe representative. Your server must be upgraded to 8.8.1 minimum. Refer to the Client Console release notes.

For more information, refer to the detailed documentation.

The Brand alignment score feature offers clear feedback directly in the email designer, helping you see whether your content aligns with your brand's tone, style, and guidelines. This feature is available in Beta.

For more information, refer to the detailed documentation.

You can now, directly from Adobe Campaign Web UI, orchestrate and execute deliveries based on custom external channels. These deliveries can be standalone or part of a workflow. The creation of the custom external channel integrated with a third-party is performed in the console.

Note: Reporting is not available in the Web UI for the custom channel. You must browse to the Client Console to access reports.

For more information, refer to the detailed documentation.

The call center channel is now available in Campaign Web User interface. This channel refers to a communication method used to manage and track communications or interactions that are handled via a call center — typically phone calls made by agents to customers or prospects.

Note: Reporting is not available in the Web UI for the call center channel. You must browse to the Client Console to access reports.

For more information, refer to the detailed documentation.

A new rule builder is now available to help you define complex conditions in an improved user interface. You can switch from the old to the new rule builder as needed.

For more information, refer to the detailed documentation.

As a Campaign administrator, you can now set up new connections with external systems from Campaign Web user interface. You can also view, update and manage existing external accounts.

For more information, refer to the detailed documentation.

You can now create typologies and typology rules in Adobe Campaign Web User Interface. Typologies let you control, filter, and prioritize the sending of deliveries. Typologies are used to validate that deliveries always contain mandatory components (such as an unsubscription link or a subject line) or filtering rules to exclude groups from your audience (like unsubscribers, competitors, or non-loyalty customers).

For more information, refer to the detailed documentation.

You can now create target mappings in Campaign Web User Interface. Target mappings define how different delivery channels (email, SMS, push notifications) link to the data fields of a schema. The target mapping lets you define the targeted audience: profiles, contract beneficiaries, operators, subscribers, prospects, etc.

For more information, refer to the detailed documentation.

You can now access the details of a schema by selecting its name in the list. Custom fields edition is now accessible from the Edit custom fields button available in the schema details.

For more information, refer to the detailed documentation.

Visual fragments are pre-defined visual blocks that you can reuse across multiple email deliveries, or in content templates. This feature is now available to all customers running on server build 8.6.4 and above.

For more information, refer to the detailed documentation.

You can now define external deliveries and external delivery templates in the Campaign web interface. In this mode, messages are compiled into an output file, which can be shared with your external provider. By default, the external delivery mode is used for the direct mail channel.

For more information, refer to the detailed documentation.

You can now create enumerations directly through Adobe Campaign Web User Interface. An enumeration is a list of values suggested by the system to populate fields. Use enumerations to standardize the values of these fields, help with data input or use within queries.

For more information, refer to the detailed documentation.

You can now access technical options within Adobe Campaign Web User Interface and create your own custom options to suit your needs. This is particularly useful when working with JavaScript code workflow activities to store intermediate data.

For more information, refer to the detailed documentation.

You can now create JavaScript codes in Adobe Campaign Web User Interface. This allows you to create reusable functions that can be utilized across workflows, similar to a library.

For more information, refer to the detailed documentation.

The AI Assistant is now available with your landing page deliveries, enabling you to generate text, images, or complete page layouts.

For more information on AI Assistant, refer to the detailed documentation.