Work with GenStudio for Performance Marketing genstudio
Get started with GenStudio gs-genstudio
Adobe GenStudio for Performance Marketing is a generative AI-first application that lets marketing teams create their own ads and emails to drive impactful, personalized marketing campaigns that adhere to your brand standards and complies with your enterprise policies. By leveraging Adobe AI technology, it provides a comprehensive suite of tools that simplify the complexities of content creation and management so that creatives can focus on innovation.
To enhance marketing efficiciency and to maintain brand consistency, you can seamlessly integrate GenStudio for Performance Marketing experiences with Adobe Campaign. This enable you to leverage GenStudio’s AI-power content creation alongside Adobe Campaign’s advanced orchestration capabilities.
Use GenStudio capabilities in Adobe Campaign use-genstudio
The GenStudio for Performance Marketing and Adobe Campaign integration enables you to have marketers from your company work better together to streamline processes.
For example, a technical marketer, who uses Adobe Campaign to develop and automate email campaigns, can collaborate with a performance marketer who creates content using GenStudio.
With this integration, both can work together to easily integrate on-brand content from GenStudio into Adobe Campaign, delivering engaging emails that target specific customer segments and drive sales.
Export an HTML template from Adobe Campaign to GenStudio export-from-campaign-to-genstudio
First, you can export a Adobe Campaign HTML template including your brand’s guidelines to GenStudio for Performance Marketing. Follow the steps below.
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In Adobe Campaign, access the content of your email. Learn how
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In the Email Designer, select Export HTML from the More button.
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Upload this HTML exported template into GenStudio for Performance Marketing.
note note NOTE Learn how to upload an HTML template into GenStudio in the Adobe GenStudio for Performance Marketing User Guide dedicated section. -
In GenStudio, use this template to create several email variations with AI prompts and save them.
note note NOTE Learn how to create email experiences in the GenStudio dedicated section.
Leverage GenStudio experiences in Adobe Campaign leverage-genstudio-experiences
To leverage the GenStudio email variations that you just created by importing them into Adobe Campaign, follow the steps below.
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In Adobe Campaign, create an email delivery.
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From the email delivery dashboard, click the Edit content button. Learn more
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On the Email Designer home page, select Import HTML and click the Adobe GenStudio for Performance Marketing button.
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Browse the GenStudio experiences to start building your content. You can filter the experiences on several criteria such as products, personas, brands, or even colors.
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Select an experience and click Use.
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Select the folder where you want to import the GenStudio experience.
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The selected content displays in the Email Designer.
note note NOTE GenStudio experiences created from a Adobe Campaign template are imported directly into the Email Designer. GenStudio experiences created without a Adobe Campaign template are imported into compatibility mode. Use the email content editing tools and personalization fields to edit your email as wanted. Save your content.