Adobe Brand Visibility University
Welcome to Adobe Brand Visibility University, a growing library of short, practical value videos that explain how AI search and large language models work, and how to earn visibility and citations for your brand in AI answers. Browse by topic below.
Foundations: how AI search works foundations
Start here to understand how large language models and AI assistants find, use, and cite content.
How LLMs Work: A Marketer's Guide
Understand how large language models predict, learn, and retrieve sources, and why citations are the new visibility for GEO.
Writing Prompts for Reliable, Repeatable GEO Insights
Treat GEO prompts like test cases so you get stable, comparable AI visibility insights.
Mapping Prompts to Personas and Audiences
Map prompts to real personas to reveal where your content wins or loses in AI answers.
How AI Assistants Use Outside Sources and Citations
See how AI assistants choose between training data and live retrieval, and what citations really are.
How LLMs Decide Which Citations to Include
Learn how LLMs fan a prompt into many queries and cite the sources that rank well across all of them.
Mentions vs. Citations in AI Answers
A mention names your brand; a citation links your page as a source. Learn why citations are the stronger signal.
Technical and Optimize at the Edge technical
Make sure AI agents can actually crawl, render, and read your content.
Technical Basics for Helping LLMs Crawl Your Site
The technical basics that let LLMs crawl, render, and read your content, from robots.txt to rendering.
What Is Optimize at the Edge?
How Optimize at the Edge serves pre-rendered HTML to AI bots from your CDN, with no user impact.
Is Pre-Rendering Content for AI Bots Cloaking?
Why pre-rendering lets AI agents see the same content a human sees, and is not cloaking.
Is Adding AI Friendly Page Summaries Cloaking?
Why AI-friendly summaries that reorganize existing content are not cloaking.
Do You Have to Optimize Your Entire Website?
You choose which pages to optimize; the rest are proxied unchanged, and you can roll back anytime.
Is LLMs.txt Relevant?
An audit of nearly 5,000 AEM sites on LLMs.txt adoption, and why creating one is cheap insurance.
Measurement and visibility measurement
Learn what to measure, and how to read the signals that show whether AI can see and cite you.
Visibility Score and Metrics for AI Visibility
What visibility score aggregates, and which metrics to pair with it to act on AI visibility.
Agentic Traffic and Your Optimization Decisions
How monitoring agentic traffic reveals what AI can access on your site, and where to act.
What GEO Can't Measure Yet, and How That Improves
Why GEO measurement is hard today, and how it is getting better over time.
Bing Webmaster Tools AI Performance Report
How Microsoft's AI Performance Report tracks citations in AI answers, and what it means for GEO.
Referral Traffic Increase from ChatGPT in May 2026
Why ChatGPT hyperlinking brand mentions drove a roughly 60% rise in referral traffic.
Brand presence and monitoring brand-presence
Shape and monitor how AI assistants represent your brand over time.
Increasing Brand Authority for Low Agentic Traffic Domains
Build the links, mentions, and reputation that drive search rank and AI citations, even at low AI traffic.
Improving What AI Assistants Say About Your Products
Improve what AI says by making your site the clearest source and aligning third-party sources.
How to Monitor Regional Differences in AI Brand Responses
Why writing location into the prompt makes brand monitoring mirror what customers actually see.
Why to Regularly Monitor AI Answers About Your Brand
AI answers change fast; regular monitoring catches errors and lost citations early.
Why Sentiment Matters in AI Answers (and Its Limits)
Why sentiment shapes how AI portrays your brand, and where sentiment analysis can go wrong.