What Is WebMCP?
This video explains what the WebMCP web standard is, how it changes the way AI agents use websites, and where it makes sense to start.
Who is this video for?
- Web, SEO, and product teams preparing their sites for AI agents
- Teams evaluating how agents read and act on their pages
Video content
In this video, you learn:
- Why agents struggle with pages built for human eyes, and what that costs
- How WebMCP lets a page expose tools an agent can call directly, like an API
- What a tool declares: a name and description, parameters, and safety hints
- How WebMCP differs from MCP, and why the two are complementary
- Where to start, from read-only search to higher-stakes actions
- Where Adobe Sites Optimizer and Adobe Brand Visibility fit in
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