What Is Agentic Traffic and How Can It Inform Optimization Decisions?

Agentic traffic is AI actively interacting with your website. This video shows how monitoring it in Adobe Brand Visibility reveals what AI can access, and where to act.

Who is this video for?

  • Admins and users monitoring how AI agents reach and use their site
  • Teams optimizing pages for AI access and interaction

Video content

In this video, you learn:

  • What agentic traffic is and which AI agents generate it
  • How to read hits, success rates, and per-URL access issues
  • Why a low success rate can point to an offline page or a blocking CDN
  • How content-visibility word counts show how much AI actually sees
  • Why agents need clear page structure, especially for forms and interactions
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