What Is Visibility Score and What Metrics Should You Use to Measure AI Visibility?
Visibility score is an aggregate metric, and every tool calculates it differently. This video explains what Adobe Brand Visibility rolls into it, and which metrics to pair with it.
Who is this video for?
- Admins, leaders, and users reporting on AI visibility
- Teams that want visibility metrics they can act on
Video content
In this video, you learn:
- Why visibility score is an aggregate, not a universal standard
- How Adobe Brand Visibility weights mentions, citations, position, and sentiment
- How a real prompt breaks down into those factors
- Why the score is a north star that is hard to act on alone
- Which metrics to pair with it, from mentions and citations to agentic and referral traffic
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