How Does the Impact Measurement Engine Work?
This video explains how the Impact Measurement Engine in Adobe Brand Visibility measures your AI visibility before and after an optimization, and reports exactly what changed.
Who is this video for?
- Admins, leaders, and users who deploy AI optimizations and need to prove impact
- Teams measuring how optimizations change AI visibility and citations
Video content
In this video, you learn:
- What the Impact Measurement Engine does, and why measuring before and after by hand does not scale
- How it builds targeted prompts, measures a baseline, deploys the optimization, and tracks results for about two weeks
- Which metrics it tracks: content visibility score and citation rate
- How to use the high-potential URLs filter and select at least 20 pages before deploying
- Where to find the before-and-after report in Opportunity Workspace
- Why human visitors see no change while AI sees the optimized page
NOTE
Select at least 20 URLs so the engine has a large enough sample to measure impact accurately. Impact measurement is available today for recover content visibility and is expanding to all Optimize at the Edge opportunities.
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