What We Can’t Measure Well Yet in GEO and How Measurement Will Improve Over Time
GEO measurement is hard because AI is non-deterministic and shifts with region, recency, and personalization. This video covers what is tough to measure today, and how it is improving.
Who is this video for?
- Admins, leaders, and users interpreting GEO measurements
- Teams that want to know how far to trust AI visibility data
Video content
In this video, you learn:
- Why AI systems are non-deterministic and vary by region and personalization
- Why focusing on the intent of a prompt keeps measurement meaningful
- How Adobe Brand Visibility accounts for region by retrieving local results
- Why brand names that are also common words are hard to detect
- Why measurement is a continuous improvement that keeps getting better
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