Referral Traffic Increase from ChatGPT in May 2026
Adobe data shows referral traffic from ChatGPT rising about 60%. This video explains why, and what it means as ChatGPT shifts from a brand channel back to a traffic channel.
Who is this video for?
- Admins, leaders, and users tracking traffic from AI assistants
- Teams measuring the business impact of AI citations
Video content
In this video, you learn:
- How Adobe saw the increase across Adobe Analytics, GA4, and other sources
- Why aggregated referral traffic from ChatGPT rose about 60%
- How hyperlinked brand mentions, not just citations, drive the clicks
- What it means that ChatGPT is again a traffic channel, not only a brand channel
- How the new referral traffic feature in the URL Inspector surfaces this
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