Below you’ll find all the features included in the May '22 release. Check your Adobe Marketo Engage edition for feature availability.
Features denoted by a star () are paid add-ons. Please contact your Marketo Engage representative to learn more.
The following features will start to be released on May 6, 2022, with a phased rollout of remaining features over the subsequent weeks (unless specified otherwise).
Native Veeva CRM Integration (limited availability): Improve engagement with healthcare professionals by syncing activity between Veeva CRM and Marketo Engage via native integration. This integration allows marketers to create more personalized and seamless cross-channel experiences for healthcare professionals. Please contact the Adobe Account Team (your Account Manager) if you’re interested in participating.
Chatbot Events for Dynamic Chat: Leverage more detailed behavior data for web visitors such as time on page, time on site, and page scroll percentage to define when a chat dialogue should be shown.
PDF Embed for Dynamic Chat: Increase engagement and share meaningful content by embedding PDFs into chat dialogues and measure content performance through engagement activity tracking.
Extended Language Support for Dynamic Chat: The Dynamic Chat user interface will now also be available in French, German, Japanese, Portuguese, and Spanish. Chat dialogues can also be configured in these languages.
Exclude URLs for Dynamic Chat: Control which of your webpages Dynamic Chat appears on with the ability to exclude specific URLs from targeting criteria.
Email Bot Activity Filtering Enhancements: Continue to protect the health of your database with the ability to identify bot behavior based on hidden link User Agents or IPs and proximity patterns, in addition to the existing IAB list match identification. View bot activity stats that allow you to understand the number of bot activities identified for each type.
STS Header for Email Tracking Links: Meet security best practices with the ability to apply Secure Transport Security headers to ensure traffic to tracked links is always secure.
Toggle Switch Defaulted to the Next-Generation Experience: The toggle switch will be default to the new experience in all screens where it’s available, making it easier for users to discover the updated designs and usability enhancements.
Updated Screen in the Next-Generation Experience:
We’re delivering Email Template Details View within Design Studio in the next-generation experience, offering an updated design and usability enhancements accessible via toggle switch.
Self-Service Flow Steps (continued beta): Expand connectivity between Marketo Engage and the rest of your stack with the ability to author customized flow steps for use in Smart Campaigns. Both Marketo Engage users and partners can leverage this functionality to allow for the usage of external web services in trigger, batch, and executable campaigns (in contrast to webhooks which can only be used in trigger campaigns).
Email Verification and Uniqueness: Beginning in April, rollout of Email Verification will commence. At that point, Marketo Engage user email addresses will require verification and uniqueness (this does not apply to API-only users). Directory service authenticated users will automatically have their emails verified when their subscription is enabled with Email Verification.
Email Verification for subscriptions using the “Login in Invite User Dialog” feature or that have a single email associated with multiple users will coincide with the May release. Subscriptions that have a single email associated with multiple users will be enabled with Email Verification and will require those users to resolve the conflict and use a unique email per user. When the ‘Login in Invite User Dialog’ feature is enabled, users invited via this feature will need to have a unique email address. For API-only users invited via this feature, the email address does not need to be unique.
Archive Folder Behavior Change: With this release, the ability to create new assets in Archive folders will no longer be available from the tree context menus. Menu options for creating new assets will be hidden for all assets. Learn more here.
Product Release Webinar