When you create a report in a program, choose what type of report you want.
Report | Description |
---|---|
People Performance Report | Group people by any attribute and include opportunity info. Drill down and explore. |
Email Link Performance | Stats on the individual links in your emails. |
Email Performance | Review interactions with your emails: delivered or bounced, opened, clicked, unsubscribed, etc. |
Sales Insight Email Performance | Review interactions with your emails sent through Marketo Sales Insight in Salesforce, Microsoft Dynamics, and the Outlook and Gmail plug-in. |
People by Status Report | Automatic reporting based on the Person Status field. |
People by Revenue Stage Report | Basic reporting for your Revenue Model. See Revenue Cycle Analytics for deeper reporting. |
Landing Page Performance | Not a replacement for Google Analytics, but still really good information. |
Program Performance | Basic program metrics like members and success. See Revenue Cycle Analytics for deeper reporting. |
Company Web Activity | Report on web activity to your landing pages and public website, grouped by company. |
Web Page Activity | Report on web activity to your landing pages and public website. |
Social Influence | Review the social activity you're generating, and see how often your people tell their friends about you. |
Engagement Stream Performance Report | See how well your engagement program is working. |
Not as useful as the report types above, but still available.
Report | Description |
---|---|
Campaign Activity | Smart Campaign processing stats. |
Campaign Email Performance | Email performance, grouped by Smart Campaigns. |