Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Real-time Customer Data Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
One of the core functionalities of Real-time CDP is ingesting your first-party data and activating it for your business needs. Use sources to ingest data into Real-time CDP and destinations to export data from Real-time CDP.
The controls in the Destinations workspace allow you to:
For detailed information, see the destination types and categories overview.
The destinations functionality in Real-time CDP works with Adobe Experience Platform access control permissions. Depending on your user’s permission level, you can view, manage, and activate destinations. For information about the individual permissions, see Access control in Adobe Experience Platform and scroll down to the bottom of the page.
For more information about access controls, see the Access control user guide.
Data governance is enforced for Real-time CDP destinations through:
For more information about selecting marketing use cases in the create destination workflow, see the following pages for the different destination types in Real-time CDP:
For more information about data policy violations in the segment activation workflow, see the Review step in Activate profiles and segments to a destination.