- Commerce Intelligence User Guide
- Commerce Intelligence Introduction
- Getting Started
- Administrator
- Analyze Data
- Data Analyst
- Data Warehouse Manager
- Introduction
- Advanced Calculated Column Types
- Building Google Ecommerce dimensions
- Calculated Column Types
- Configuring Replication Methods
- Configuring Data Rechecks
- Changing a metric’s operational table
- Creating and Using Data Warehouse Views
- Creating / Deleting paths for calculated columns
- Creating / Using a SQL Calculated Column
- Creating calculated columns
- Data and Updates Information
- Guest orders
- How Commerce Stores Data
- Entity Relationship Diagrams
- Managing data dimensions in metrics
- MongoDB data modeling guide
- Replicating Google Analytics channels
- Standardizing data with mapping tables
- Translating SQL queries into Commerce Intelligence reports
- Understanding and Evaluating Table Relationships
- Using the Date Difference Calculated
- Using Dashboard Wide Filtering
- Using the Event Number Calculated Column
- Using the Sequential Comparison Calculated Column
- Common Commerce Tables
- SQL Report Builder
- Using the Cohort Report Builder
- Using the Cohort Report Builder for Non-Date Based Cohorts
- Creating a qualitative cohort analysis
- Explore special filter operators
- Export the results of my query
- Using Formulas in the [Report Builder]
- Create Google Analytics charts
- Importance of the Lifetime Revenue Cohort Analysis
- Ordering data using the Show Top/Bottom feature
- Using the SQL Report Builder
- First purchase report
- Understanding the Repeat Order Probability Report
- Auditing Metrics using the SQL Report Builder
- Differences in Columns Between SQL and Data Warehouse Manager
- Connecting Data
- SaaS Integrations
- SaaS Integrations
- Understand Results Between Database and SQL Editor
- Connecting Adobe Analytics
- Expected Adobe Analytics Data
- Connecting Facebook Ads
- Expected Facebook Ads data
- Connecting Google Adwords
- Expected Google Adword data
- Auditing Google Adwords data
- Connecting Google Analytics Warehoused
- Expected Google Analytics Warehoused Data
- Connecting Google Analytics
- Expected Google Analytics data
- Connecting Google ECommerce
- Expected Google ECommerce data
- Connecting Mixpanel
- Expected Mixpanel data
- Data Validation in Mixpanel
- Connecting PrestaShop
- Connecting Quickbooks
- Expected Quickbooks data
- Connecting Salesforce
- Expected Salesforce data
- Connecting Spree
- Expected Spree Data
- Connecting Stripe
- Expected Stripe data
- Connecting WooCommerce
- Connecting Zendesk
- Expected Zendesk data
- Analyzing Zendesk data
- Auditing Zendesk data
- Database Integrations
- Connecting Amazon RDS
- Connecting Databases via VPN
- Connect Your MySQL Database to Commerce Intelligence
- Connecting Adobe Commerce
- Expected Commerce Data
- Connecting Microsoft SQL Server
- Connecting MongoDB via SSH Tunnel
- Connecting MySQL via a direct connection
- Connecting MySQL via cPanel
- Connecting MySQL via SSH Tunnel
- Connecting PostgreSQ
- Analyze Campaigns
- Analyze Customers
- Calculating Commerce churn rates
- Defining customer concentration
- Defining customer churn
- Expected Lifetime Value (LTV) analysis (basic)
- Expected Lifetime Value (LTV) analysis (advanced)
- Track User Acquisition Source Data Overview
- Track User Device and Browser Data in your Database
- Analyzing customer repurchasing behavior
- Analyzing Website Activity and Customer Conversion Rates
- Recency, frequency, monetary (RFM) analysis
- Analyze Business Performance
- Tracking goals against actual metrics
- Analyzing returned orders
- Year-over-year, month-over-month, week-over-week
- Analyzing holiday season performance
- Analyzing repeat probability decay and churn
- Understanding and building a basic analytics
- Identifying your most valuable marketing sources and channels
- Understanding Google Analytics UTM attribution
- Analyzing inventory levels
- Reporting a retail calendar
- Forecasting
- Build Reports and Share Data
- Data User
- Reports
- Dashboards
- Create Dashboards
- Out-of-the-box dashboards
- Dashboard Pro
- Importing charts from another user
- Permanently deleting a chart
- Using Dashboard Groups
- Managing Dashboards
- Deleting Dashboards
- Renaming Dashboards
- Setting a default Dashboard
- Adding charts to Dashboards
- Removing charts from Dashboards
- Sizing and arranging charts in a Dashboard
- Bulk-editing charts in Dashboards
- Cloning Dashboards
- Searching for Dashboards
- Sharing Dashboards with other users
- Sharing Dashboards organization-wide
- Accessing shared Dashboards
- Changing access to shared Dashboards
- Leaving (unsharing) a Dashboard
- Sharing Data
- Best Practices
- Working with Data
- Working with data
- UTM tagging in Google Analytics
- Formatting and Importing Financial Data
- Recommended Data Dimensions for Segmentation and Filtering
- Checking the Update Cycle Status
- Reducing Your Update Cycle Time
- Modifying Your Database to Support Incremental Replication
- Optimizing your Database for Analysis
- Optimizing Your SQL Queries
- Understanding your Commerce Intelligence Environment
- Project Organization
- Working with Dashboards
- Working with Data
- Tutorials
Connect Facebook Ads
NOTE
Requires Admin permissions.
You did your research, you created your ads, you launched your campaign on Facebook. Now it is time to analyze your ad spend data and see if your money is being spent effectively. Using your ad spend data, you can measure campaign ROI by marrying your advertising cost and the customer lifetime value (CLV) of users acquired from your campaigns.
Connecting your Facebook Ad data to Commerce Intelligence is a simple three-step process:
- Add Facebook as a data source in Commerce Intelligence
- Allow Commerce Intelligence access to your Facebook Ads data
- Select Facebook Ads Accounts for pulling data
Add Facebook as a data source in Commerce Intelligence
- To add the Facebook integration to your Commerce Intelligenceaccount, navigate to the
Connectionspage under Manage Data > Integrations. - Click Add Integration, located on the right.
- Click the Facebook icon. This displays the Facebook authorization page.
- Click Authorize.
Allow Commerce Intelligence access to your Facebook Ads data
After clicking Facebook Authorize, a small pop-up window will display:
You follow a series of steps to allow Commerce Intelligence to access data from your Public Profile, Facebook Ads and, related stats. Click OK on these steps to continue.
Select Facebook Ads Accounts for pulling data
-
After authentication is completed, you will be prompted to select the Facebook Ads Accounts you want to pull data from. Select the desired accounts by clicking the checkbox in the
Connectcolumn.
-
Click Save Connections.
If the connection is successful, a Connection Successful! message displays at the top of the page.
What is next?
Make sure that you are tracking Facebook campaigns in Google Analytics. This ensures that the utm\_campaign field in Google Analytics is properly populated for your Facebook campaigns.
Related
- Reauthenticating integrations
- Connect your Google Adwords account
- Track order referral source via Google eCommerce
- Track user referral source in your database
- Track user device, browser, and OS data in your database
- Discover your most valuable acquisition sources and channels
- Increase ROI on your advertising campaigns
- How does Google Analytics UTM attribution work?
Resources
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